Head of Content Marketing

About the role

We're looking for a content leader who builds and runs the engine, not just fills it. You'll own Skan's editorial voice, thought leadership program, and content function end-to-end, translating complex technology into narratives that move C-suite buyers at Fortune 500 companies.

Responsibilities

• Narrative, Messaging & Thought Leadership
• Shape and evolve Skan’s core messaging framework in collaboration with product marketing, ensuring alignment with value proposition and competitive differentiation customized by persona.
• Craft compelling content messaging and storytelling for executive and technical audiences across industries.
• Maintain a unified brand story and voice across all channels and asset types.
• Translate complex AI, automation, and process intelligence concepts into engaging business value stories.
• Create keynote outlines/scripts, analyst briefs, PR statements, and executive bylines that position Skan as an industry thought leader.
• Produce multimedia assets that advance our AI narrative in the Agentic age.
• Content Strategy, Production, Distribution, and SEO/GEO
• Build and scale an editorial calendar spanning blogs, reports, video, webinars, and social.
• Manage end-to-end content workflows to achieve a predictable, high-quality publishing cadence.
• Create and package thought-leadership content for multi-touch campaigns in partnership with Growth Marketing and Demand Gen.
• Reuse and amplify cornerstone content into shorter formats, distributing through organic, paid, and social channels to maximize reach, engagement, and conversions.
• Continuously test and iterate distribution tactics based on performance insights.
• Collaborate with Growth Marketing on the SEO, AEO, and GEO strategy—including keyword/prompt research, on-page optimization for GEO, and technical best practices for website-hosted content.
• Integrated Campaigns, ABM & Sales Enablement
• Align content with integrated and account-based marketing campaigns to drive MQA, SAL, and sales-pipeline goals.
• Collaborate with Growth Marketing to personalize content for target accounts and verticals.
• Develop clear, concise sales-enablement assets (battlecards, one-pagers, pitch decks) that equip Sales with consistent messaging and accelerate deal cycles.
• Market Intelligence & Customer Advocacy
• Collaborate with Product Marketing to monitor industry trends and competitor positioning to inform content strategy.
• Create thought-leadership pieces that highlight Skan’s unique differentiation and market vision.
• Sources, develops, and publishes compelling customer stories, testimonials, and ROI narratives to strengthen social proof.
• Partner with Customer Success to showcase real-world impact through written and video formats.
• Content Analytics & Performance Optimization
• Define success metrics from impressions to influenced revenue; build dashboards for full-funnel visibility.
• Run experiments and apply insights to lift organic traffic, conversion, and pipeline contribution.
• Cross-Functional Collaboration & Stakeholder Management
• Partner with Product, Sales, CS, and Leadership to ensure content accelerates every stage of the buyer and customer journey.
• Present strategy, performance, and insights to executive-level client stakeholders.
• Team Leadership, Vendor Management & AI Innovation
• Elevate the talent of a diverse team of writers, designers, and video specialists through hands-on coaching and continuous upskilling.
• Establish workflows and quality standards for copywriting, design, and multimedia content.
• Drive creative inspiration to push innovation in visual storytelling, interactive content, and multimedia assets.
• Pilot Gen-AI-powered workflows to accelerate ideation, personalization, and production while safeguarding brand voice and factual accuracy.

Qualifications

• Required skillset:
• 10+ years leading B2B SaaS/enterprise content programs in high-growth environments, ideally in enterprise AI, automation, or adjacent categories.
• Deep domain fluency in enterprise agentic AI, including familiarity with how AI agents, orchestration, and autonomous workflows are reshaping enterprise operations. You don't need to be an engineer, but you need to speak the language credibly with CIOs and COOs.
• Demonstrated excellence in narrative design, content strategy, and editorial vision across the full funnel, with a track record of translating complex AI and automation topics into clear business value.
• Proven ability to build and scale AI-powered content operations that drive measurable outcomes across organic growth, MQLs, influenced pipeline, and revenue.
• High AI quotient: you actively use AI tools in your workflow, have run Gen AI content experiments, and can build or direct AI-assisted content systems, not just describe them.
• Deep expertise in SEO/AEO/GEO, multi-channel distribution, and performance analytics.
• Experience aligning content with demand generation and ABM campaigns for enterprise sales cycles.
• Skilled people leader and stakeholder manager, adept at hiring, coaching, and cross-functional collaboration.
• Proven agency management experience across PR, brand, design, video, and localization, including managing retainers, briefing creative partners, and holding external teams accountable to quality and timelines.
• Prior success publishing or ghostwriting for executives across analyst briefings, keynote addresses, and industry reports.
• Demonstrated support for sales enablement content and event/webinar storytelling.
• Nice to have:
• Familiarity with enterprise operational AI, agentic automation, process intelligence, process mining, task mining, or intelligent automation markets.
• Experience customizing content for BFSI, healthcare, or other regulated enterprise verticals.
• Consulting background or direct exposure to enterprise operations and business transformation challenges at scale.