Head of Content & Brand

Responsibilities

• Own content and brand strategy across short-form, long-form, and emerging channels
• Lead and manage the channel-specific resources — the short-form team and the YouTube / long-form team
• Be the guardian of our voice, tone, and brand standard across everything we publish
• Translate our ideas and the brand's mission into a clear, prioritized content roadmap
• Build and own the systems, calendars, and workflows that keep the engine running without "push"
• Own performance, growth, and reporting — and turn insights into the next content bets
• Develop the team: set expectations, give direct feedback, and raise the bar on quality

Qualifications

• You've led content or creative teams and owned outcomes, not just tasks
• You think in systems and strategy — clarity and structure excite you
• You've managed content calendars, editors, and publishing pipelines at scale
• Strong editorial and creative judgment — you know what makes content work
• Strong writing fundamentals, especially concise, punchy hooks and captions
• Analytical — you track, measure, and optimize output against goals
• Comfortable giving and receiving clear, direct feedback as a leader
• Write "24" under the question "favorite number?" in the application
• Thrives in a fast-moving environment with shifting priorities
• Personal alignment with animal-based / functional health principles