Head of Consumer Marketing - Abbott Diabetes Care

About the role

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

The Head of Consumer Marketing leads and directs all DTC consumer and Customer Engagement Marketing activities for the Abbott diabetes care business in the U.S., including digital media, influencer marketing, CRM program. The Sr. Consumer Marketing Director will develop brand objectives, strategies, and tactical plans to deliver the brands financial commitments to the organization. They will assess, determine, and prioritize potential market growth opportunities, develop appropriate actions plans, and execute with excellence.

Responsibilities

• Lead a team of 2 direct and 25 indirect reports to execute business strategies and plans to ensure delivery of the brands Sales, Margin and Market Share commitments.
• Develop and execute comprehensive consumer marketing strategies to drive customer acquisition, retention, and engagement.
• Build and support a top tier team, providing guidance, mentorship, and support to ensure the successful implementation of marketing plans and a healthy, happy, efficient, and effective team.
• Lead market research to understand consumer trends, insights, challenges, and opportunities, and translate them into actionable marketing strategies.
• Lead our consumer marketing investment strategy - how we think about and execute on digital marketing, social media, email marketing, content marketing, traditional advertising and other channels.
• Implement advanced audience segmentation techniques to target specific customer cohorts, delivering highly relevant and personalized content across email, social, and digital channels.
• FreeStyle Libre CRM lead inclusive of all consumer marketing activations : email, website, app, and roadmap development and execution.
• Lead the development of consumer competitive strategy to address current