Head of Brand & Product Marketing
Positioning & Narrative
Own Workstream's positioning and messaging end to end, including the biggest open strategic question we have: leading with our restaurant dominance vs. the broader frontline-workforce story. Test it, not debate it.
Product Launches
Run GTM launches for a portfolio that now ships AI products (like our AI assistant for frontline teams) alongside hiring, HR, and payroll. Messaging, pricing & packaging input, launch plans, and the enablement that makes Sales dangerous in the first week.
Brand & Content
Lead our content and design team across the website, case studies, video, webinars, and social. Raise the bar on everything customer-facing, and use AI to produce at a pace a team twice our size couldn't match a year ago.
Working with Sales
Arm AEs and partnerships with narratives, competitive teardowns, ROI stories, and customer proof. Sit in on deals. Talk to lost prospects. Change the message when the market tells you to.
Team Leadership
Manage and grow a small, high-output team of product marketers, content marketers, and designers, and be the strongest IC on it when it matters.
Who You Are
- Slope over pedigree: 5+ years in B2B marketing with real product marketing depth, but we care more about what you've shipped and how fast you're improving than the logos on your resume.
- Management experience: You have built and led hungry and dynamic marketing teams in the past.
- Founder energy: You've started something (a company, a category, a function from zero) and you default to action; former founders welcome!
- AI-native: You already use AI agents across your daily work and you'll push the team to do the same.
- Commercially ruthless: You measure marketing in pipeline and revenue, not impressions.
- Hungry: You outwork the market and you want the scope of a VP role earlier than a big company would ever give it to you.
- Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.