Head of Brand Design and Creative

Our mission

We're making Africa the first cashless continent. In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash. We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast. Our goal is to make Africa the first cashless continent and that's where you come in...

About the role

We’re looking for a Head of Brand Design and Creative who is strategic, thrives for creative excellence and is operationally effective to be responsible for defining Wave’s brand expression at scale. You will build up and lead a high-performing creative team, establish strong creative processes, and ensure our brand supports Wave’s rapid growth across Africa.

Responsibilities

• Define and lead Wave’s brand design strategy, ensuring it supports business objectives across all markets
• Conceive and implement scalable brand systems, guidelines, approval processes and quality standards to ensure consistency and local adaptability
• Build, structure, and lead a global team of brand designers and creative leads
• Establish clear creative processes, intake systems, prioritization frameworks, and review cadences to improve efficiency and quality
• Partner closely with Marketing, Growth, Product and leadership to align creative output with strategic priorities
• Lead and facilitate high-level creative direction sessions and provide clear, actionable feedback that elevates the team’s work
• Collaborate and optimize relationship with external agencies, production partners, and vendors
• Set performance standards, mentor team members, and build career development paths

Requirements

• 10+ years of experience in brand design or creative leadership roles
• Experience leading and scaling creative teams in high-growth environments
• Proven ability to design and implement scalable creative systems and governance frameworks
• Experience operating across multiple markets or regions
• Strong strategic thinking paired with high creative standards
• Experience managing agencies and external partners
• Fluent in English (French is a strong advantage)
• Hold a BSc/BA in advertising, fine art, design, or a relevant field