Head of Brand & Creative Strategy

Responsibilities

• Define & Lead Brand Strategy
• Establish a clear, differentiated brand positioning rooted in "relationship banking".
• Translate vision into actionable brand strategy, messaging architecture, and identity.
• Drive Brand Growth & Market Impact
• Build awareness and consideration, expanding into new audiences and markets.
• Develop campaigns that create breakthrough, culturally relevant brand moments.
• Lead Creative Excellence
• Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work.
• Ensure consistency and quality across all brand expressions and channels.
• Harness AI & Emerging Technologies
• Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market.
• Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities.
• Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning.
• Create Structure, Process & Governance
• Create scalable frameworks for brand management, campaign development, and creative operations.
• Establish clear standards, workflows, and governance to enable speed and quality.
• Inspire & Develop Team
• Lead and grow a high-performing brand and creative organization.
• Foster a culture of ambition, curiosity, experimentation, and continuous learning.
• Influence & Align Senior Stakeholders
• Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences.
• Communicate vision, strategy, and impact with clarity and conviction.

Requirements

• Deep working experience with digital marketing channels such as email marketing, in-app notifications, paid search, paid social, targeted display, affiliate, and emerging platforms.