Head of Brand & Communications

About the role

Goodfire is an AI interpretability research lab. We build interpretability agents and infrastructure to understand, monitor, and align AI models. We believe that AI is the most consequential technology of our time. Yet AI models are trained by trial and error today, with limited understanding of what drives their behavior. Our goal is to advance the research and technology needed to fully understand and align AI so humanity can trust superintelligence. Goodfire is a public benefit corporation founded by researchers who helped pioneer the field of interpretability at OpenAI and Google DeepMind. We are headquartered in San Francisco and have raised over $200M from leading investors including Lightspeed, Menlo, and B Capital.

We’re hiring a Head of Brand & Communications to own how the world understands Goodfire. Our mission is to solve interpretability and alignment, build frontier safety infrastructure, and deploy our technology to the world. It's your job to make this mission impossible to ignore. You’ll set the strategy for telling our story everywhere it matters: X, press, blogs, executive communications, and in everyday conversations. Your work will shape how the field sees Goodfire, earning trust and attracting world-class researchers, engineers, and partners to us.

Responsibilities

• Own Goodfire's brand and communication strategy. Define our narrative, positioning, and voice. Decide what we say, where we say it, and how we establish Goodfire as a leader in AI interpretability and alignment
• Own Goodfire’s social media strategy and execution. Build a distinctive, high-credibility presence that increases awareness of Goodfire and our capabilities
• Turn complex research into threads, essays, blog posts, and explainers that technical audiences love to read, in topics from core research breakthroughs to applied work with our partners in areas like life sciences.
• Lead communications across every channel. Own how we show up across social, press, blogs, our website, and other external touchpoints. Drive measurable inbound demand and recruiting interest through brand and content efforts
• Shape Goodfire's external narrative: how we talk about our capabilities, why it matters, and where the field is going
• Lead agency partnerships and build relationships with journalists, researchers, and influential voices across the AI community
• Partner with founders and researchers to amplify their voices, helping them develop their social presence and translating their thinking into public-facing content

Qualifications

You have a deep fluency in the AI landscape, exceptional storytelling ability, excellent taste, and high agency. You’ve shaped companies’ narratives, built an