Head of B2B Marketing

What You'll Own

• Build the B2B marketing function from the ground up—strategy, team, systems, and culture
• Define the enterprise narrative and segmentation strategy for Team and Enterprise plans
• Own the full-funnel B2B marketing motion from awareness through pipeline to expansion
• Establish the operating rhythm with Sales, Product, and Growth teams
• PLG-to-Enterprise Bridge
• Design the motion that converts product-qualified accounts (PQAs) into enterprise pipeline
• Create the infrastructure to translate product usage signals into sales-ready opportunities
• Create the case study and proof engine that gives enterprise buyers confidence
• Go-to-Market Strategy
• Partner with Sales Leadership as the primary marketing strategist and advisor
• Shape pricing, packaging, and positioning for B2B tiers
• Design and execute ABM, field marketing, and demand generation programs
• Create the events and executive briefing strategy that moves markets, not just fills calendars

What You've Done Before

• 12–15 years in B2B marketing, with at least 5 years in a leadership role at a high-growth SaaS company
• Direct experience building or significantly contributing to a B2B marketing function at a product-led company moving from self-serve to sales-assisted/enterprise
• Deep fluency in demand generation, ABM, field marketing, and revenue marketing—plus the ability to move between strategy and hands-on execution
• Proven track record building pipeline, accelerating deals, and influencing revenue in B2B segments
• Strong cross-functional leadership with Sales, Product, and Growth teams—you know how to earn trust and drive alignment
• Comfort with ambiguity and early-stage motion building—you're energized by 0→1, not intimidated by it
• Executive presence and credibility to present to C-suite stakeholders and challenge assumptions with data

What Will Make You Successful Here

• Bridge worlds. Translate product usage data into enterprise sales narratives. Speak both "bottoms-up adoption" and "top-down procurement."
• Build systems. Not just running campaigns—you're building the infrastructure that makes B2B marketing repeatable and scalable.
• Move fast. We're a company that went from 0 to $155M ARR in 10 months. Need someone who can keep pace and build while the plane is flying.
• Think in revenue. Understand that marketing's job is to create and accelerate pipeline, not just generate activity.
• Be a strategic partner. Don't just take direction from sales—you help shape the GTM strategy alongside sales leadership.

The Opportunity

• Genspark is at an inflection point.
• We built an AI workspace that 1B+ knowledge workers actually want to use. In 10 months, we went from 0 to $155M ARR—the fastest growth in the agent space.
• We launched Genspark for Business (Team and Enterprise plans) in November 2025, and over 6,000 organizations have already onboarded.
• But here's the thing: we've barely scratched the surface of our B2B potential.
• The next growth unlock is converting this organic product pull into a repeatable enterprise revenue engine. That's where you come in.
• We're looking for a Head of B2B Marketing to build the bridge from our bottoms-up product adoption to top-down enterprise pipeline and revenue.
• This is not a "run the playbook" role. This is a "define the playbook" role.
• You'll be the first dedicated B2B marketing leader, with a seat at the leadership table, the opportunity to bring in your best folks, and ownership over how we take Genspark to market with mid-market and enterprise customers.