Head of Audience Strategy & Growth

About the role

This organization uses storytelling, culture, and influence to help transform America’s justice system. They’re building a social-first and analytics-forward audience development team to match and are seeking a Head of Audience Strategy & Growth to ensure those stories reach the people who need to see them.

Responsibilities

• Build a cross-platform growth engine from the ground up, connecting great storytelling to bigger audiences, stronger engagement, and measurable real-world impact.
• Partner with the Head of Content to ensure powerful storytelling gets the distribution it deserves.
• Develop audience strategy, platform best practices, KPIs, analytics, and growth initiatives.
• Synthesize data to evolve strategy, measure results, and report to the board.
• Drive subscription growth alongside social growth.
• Amplify content across owned, earned, and paid media, with a focus on organic traffic in year one.
• Work closely with a network of athletes, entertainers, politicians, creators, and cultural leaders to unlock reach.

Requirements

• Proven ability to launch, scale, or create an audience or channel from scratch (be prepared to demonstrate this in the interview process).
• Deep knowledge of Instagram, Facebook, TikTok, YouTube, and emerging platforms, with an instinct for formats, hooks, packaging, timing, trends, and distribution.
• Strong understanding of audience behavior and analytics to inform strategy and optimize engagement.
• Experience turning viral moments into tangible outcomes such as followers, email subscribers, members, petition signatures, event attendees, and an activated, owned audience.
• Proven track record building relationships with celebrities, athletes, politicians, creators, influencers, and other high-profile partners.
• Ability to move quickly, spot cultural moments, and adapt content for different platforms.
• Comfort with hands-on execution and willingness to roll up sleeves in a lean team environment.
• Fluency in data and analytics, including experience building dashboards to measure results.
• Ability to present strategy and insights to senior leadership, cross-functional partners, and the board.

Benefits

Salary range: $110,000 to $140,000 per year plus excellent benefits.

Why you should take this meeting

• Opportunity to build the audience-growth function from scratch rather than inheriting an existing one.
• Own the playbook: audience strategy, platform best practices, KPIs, analytics, and growth initiatives.
• Work alongside a new Head of Content to ensure powerful storytelling gets the distribution it deserves.
• High visibility, real ownership, and the chance to work with an impressive network of athletes, entertainers, politicians, creators, and cultural leaders.
• Turn attention into action and contribute to a mission where growth is a lever for change.