Head of AI Visibility - Agency

The role

The Head of AI Visibility is responsible for growing the agency’s nascent AI Visibility proposition. The primary objective is to set the agency apart as the premier AI SEO offering on the market. You will craft a GTM and lead new business pitches centered around a best-in-class approach to driving mentions, citations, and visibility on AI Search and LLM surfaces. You will guide the agency's positioning on AI SEO measurement, multimodal SEO efforts, and tech product development in that category.

What you do

• Co-Lead GTM for AI Visibility efforts with the Chief Product Officer, lead new business SEO opportunities
• Create and deliver our AI SEO pitch to new business prospects
• Manage a dedicated team of AI SEO Content, Data, and tech specialists
• Deliver prolific AI SEO thought leadership across social media, our blog, and industry speaking engagements
• Coordinate with the MD, SEO on upskilling the broader SEO team on AI SEO approach
• Deliver AI SEO strategy in tandem with SEO team to strategically important agency clients
• Define the partners and tech to best serve agency clients
• Guide measurement strategy for SEO and AI Visibility

Who you are

• An SEO professional with 10+ years of SEO experience inclusive of developing and executing SEO strategy for enterprise clients and a proven track record in closing new business
• Have an opinion of how AI and LLMs have changed SEO and how brands need to adapt to drive increased AI visibility
• Held in high regard by media partners and colleagues
• Comfortable in a QBR, on stage, or in a pitch closing media business
• Understanding of SEO from a technical, content, and strategic lens
• Ideally have independent agency experience
• Strong negotiation skills
• Can build: processes, trainings, and culture

How you succeed

• You live our culture code every day!
• Clearly define how we will show up in the marketplace, align the leadership team around it, and build the teams in markets in that image
• Take a pragmatic, first principles approach
• Balance quick wins versus long-term tactics
• Grow our SEO Practice revenue via both new business and new buying assignments from existing clients
• Collaborate and share with other SEO leaders globally, as well as Media & Data leaders in NAMER
• Build strong relationships and work effectively with your peer group