Head of Advisor Experience, Highland Capital Brokerage
Osaic · Birmingham, AL · 1 wk ago
Management$150k–$200k/yrFull-time
Summary
The Head of Advisor Experience is a strategic leadership role responsible for defining and executing the vision for advisor-facing and customer-facing digital capabilities.Responsibilities
- Digital Strategy, Sales Alignment & Experience
- Define and lead the enterprise digital experience strategy across advisor and customer touchpoints
- Own the advisor platform vision and roadmap, aligned to sales growth and distribution strategy
- Partner with Sales Leadership to drive advisor adoption, productivity, and revenue generation
- Continuously improve the end-to-end experience with a focus on ease, speed, and transparency
- Champion a customer-first and advisor-first mindset across all digital initiatives
- Establish feedback loops with the field to align platform capabilities with advisor needs
- Innovation & Transformation
- Lead strategy, prioritization, and adoption of AI and automation across the business
- Identify opportunities to improve case management efficiency, service delivery, and advisor insights
- Partner with Data and Technology teams to embed intelligent workflows, predictive analytics, and automation
- Serve as a thought leader on emerging technologies within insurance distribution
- Voice of Customer & Advisor
- Build and lead Voice of Customer (VOC) and/or Voice of Advisor (VOA) programs
- Translate feedback into prioritized roadmap enhancements
- Partner with Sales, Sales Support, and Operations to identify friction points across the lifecycle
- Leverage data and analytics to drive behavioral insights, adoption, and conversion improvements
- Ensure feedback is embedded into product development and experience design
- Platform & Vendor Management
- Oversee relationships with digital platform and technology vendors
- Optimize the vendor ecosystem for scalability, performance, and cost efficiency
- Partner with Data and Technology on vendor selection, contracts, and performance
- Cross-Functional Execution
- Partners across functions to deliver digital initiatives
- Align digital priorities with Operations, Sales, and Sales Support in partnership with Data and IT
- Ensure integration between front-end advisor tools and back-end systems
- Lead cross-functional programs focused on process improvement and digital enablement
- Operational Efficiency & Scalability
- Improve cycle times, case throughput, and advisor responsiveness through digital solutions
- Identify and eliminate workflow friction using technology and process redesign
- Support transition to a scalable brokerage model through modern digital capabilities
Basic Requirements
- 12+ years in digital strategy, product, or technology leadership (financial services, insurance, or fintech preferred)
- Proven success leading enterprise digital transformation initiatives
- Experience with advisor platforms, CRM systems, or distribution technology
- Strong track record driving AI, automation, or advanced analytics initiatives
- Experience managing third-party vendors and strategic partnerships
- Ability to operate effectively in a cross-functional, matrixed environment
- Industry designations (FLMI, CLU, ChFC, or similar)
Preferred Requirements
- Life & Health insurance license
- Experience with CRM implementations (Salesforce preferred) and workflow modernization
- Strong data analytics and reporting expertise
- Proven success improving advisor experience and scaling service models