Head Coach

About the role

CamFit is a multi-studio Orangetheory Fitness franchisee dedicated to providing a world-class fitness experience through heart rate-based interval training. The Head Coach role is crucial in leading the full studio experience and growing into future leadership positions.

Job Summary

As Head Coach in a Silver or Bronze studio, you combine the responsibilities of a Head Coach and Studio Manager. You lead the coaching team, manage sales performance, oversee studio operations, drive membership growth, and foster a culture that members and staff want to be part of.

Responsibilities

• Coaching Excellence & Class Delivery
• Coach a minimum of 15 classes per week, with flexibility for additional classes.
• Deliver high-quality, high-energy Orangetheory Fitness classes aligned with brand standards.
• Own the overall quality of every class delivered in the studio.
• Maintain safety, form, heart rate zones, and member engagement across all sessions.
• Ensure the fitness floor is prepared, organized, and ready for every class.
• Intro Class Experience & Membership Conversion
• Ensure every first-time member receives a personalized intro experience.
• Deliver a membership recommendation based on each prospective member’s goals, schedule, and lifestyle.
• Connect needs to appropriate membership options and close intro conversations with clear recommendations.
• Track intro class completion and follow-up.
• Own intro conversion as a performance metric, not just a sales task.
• Sales Leadership & Revenue Performance
• Own studio revenue performance, including new memberships, renewals, and retail.
• Execute lead generation strategies, community outreach, and in-studio marketing campaigns.
• Manage the full sales process from inquiry to signed membership.
• Hold the team accountable to daily and weekly sales activity.
• Provide weekly KPI reporting to the Regional Business Manager.
• Use business performance data to identify gaps and take action quickly.
• Coach Development & Team Leadership
• Lead, manage, and develop the full coaching team.
• Build and maintain the coaching schedule using MindBody Online.
• Conduct regular coach check-ins, class observations, and performance conversations.
• Partner with the Regional Fitness Training Manager on formal evaluations, certification readiness, and development plans.
• Lead onboarding and training for all new coaches.
• Manage coach payroll and timecard accuracy.
• Sales Associate Leadership
• Recruit, onboard, and develop sales associates.
• Hold sales associates accountable to daily and weekly performance targets.
• Manage front-of-house culture and ensure a consistent, high-quality member experience.
• Conduct sales associate payroll review, timecard accuracy, and processing.
• Ensure the front desk team understands how to support the member journey from first inquiry through membership.
• Studio Culture & Member Engagement
• Create a studio community where members feel welcomed and engaged.
• Create regular touchpoints with members beyond class, including recognition, milestone celebrations, challenges, and events.
• Model the energy, professionalism, and culture you expect from the team.
• Ensure the studio environment feels clean, welcoming, accountable, and high-performing.
• Talent Pipeline & Team Building
• Actively recruit coaches and sales associates from within the member base.
• Involve high-potential members in CamFit’s growth.
• Support interested members in pursuing fitness certifications.
• Maintain a pipeline of qualified candidates to avoid desperation hiring.
• Own staffing as a leadership responsibility, not just an HR function.
• Studio Cleanliness, Facilities & Operations
• Maintain a second-to-none cleanliness standard across the fitness floor, lobby, locker rooms, restrooms, and back-of-house areas.
• Address cleanliness issues immediately and hold the team accountable to studio standards.
• Report all repair and maintenance needs through the company’s facilities ticketing system.
• Follow up on open maintenance tickets until they are resolved.
• Execute and document monthly preventative maintenance standards on schedule.
• Maintain a working knowledge of studio equipment and facility systems so issues can be identified before they become outages.
• Own studio operations, including scheduling, class reconciliation, attendance tracking, late cancel processing, inventory, payroll, and overall studio readiness.
• Ensure compliance with all brand, safety, and operational standards.

Required Qualifications

• Current nationally recognized fitness certification from an OTF-approved provider, such as ACSM, ACE PT/GFI, NASM, NSCA, or AFAA PT/GFI
• Current CPR/AED certification
• Orangetheory Fitness Coach certification or ability to obtain
• 2–3 years of coaching experience
• Demonstrated ability to manage operations and lead a team
• Strong sales acumen and comfort managing revenue performance
• Flexible availability, including early mornings, evenings, weekends, and holidays
• Prior experience in a studio management or Head Coach role
• Bachelor’s degree in Exercise Science, Business, or a related field
• Familiarity with MindBody Online or similar scheduling/CRM systems

This Role Is Right For You If...

• You are a coach who has outgrown just coaching and wants to build something.
• You hold others to high standards because you hold yourself to higher ones first.
• You see a struggling team member and your instinct is to develop them, not manage around them.
• You can run a great class at 6 AM and have a hard performance conversation at 10 AM.
• You want ownership, responsibility, and a clear path to larger leadership opportunities.
• You understand that strong studios are built through coaching, sales, operations, culture, and accountability working together.

Career Growth & Fit

Strong Head Coaches at CamFit are the primary pipeline for Studio Manager and Regional Business Manager roles. We will tell you what it takes to get there and support you in doing it.

What We Offer

• Competitive base compensation
• Company incentive programs that evolve with business needs
• Major medical, dental, and vision benefits for full-time employees
• Long-term and short-term disability insurance and life insurance options
• Complimentary Orangetheory Fitness membership
• Employee discounts on apparel and retail
• A clear path to advancement within a growing franchise network

Physical Requirements

• Must be able to actively demonstrate and perform all exercises throughout each class.
• Ability to remain standing and vocal for the duration of a 60-minute workout.
• Must be able to lift, move, and demonstrate use of studio equipment, including treadmills, rowers, dumbbells, TRX systems, medicine balls, BOSU balls, and ab dollies.
• Must be able to lift up to 40 lbs.

Schedule

This is a full-time, on-site role. Remote work is not available. Flexible availability is required, including early mornings, evenings, weekends, and holidays. Studio hours of operation drive the schedule; this is not a standard 9-to-5 role. Class schedule is set in advance; substitution coverage may be required.