HCU Arena Marketing and Sales Manager

About the role

Manages all aspects of marketing for the facility, including promotional and print materials, media buying, designing, public relations, event sponsorship sales, website maintenance, and social media strategy.

Responsibilities

• Create and implement event marketing plans
• Sponsorship sales
• Premium seat sales
• Maintain strong relationships and communications with sponsors and premium seat holders
• Oversee artwork and design for signage
• Updates digital signage on an event-to-event need
• Maintain sales and marketing departmental budget as established by Executive Director
• Gathers, records, and compares event attendance monthly, quarterly, and year-to-date
• Forecasts event attendance and economic impact to develop the annual budget
• Sells venue advertising, signage, sponsorship packages, suites and premium seating and other revenue producing assets
• Attends and contributes at weekly senior staff meetings
• Attends training seminars and conferences
• Rotates Manager on Duty (MOD) responsibilities

Qualifications

• Four-year degree in marketing/communications or related field
• A minimum of three to five years’ previous experience
• Knowledge of public and media relations, media buying, promotional and sales development and advertising
• Demonstrated knowledge of event center practices
• Demonstrated leadership skills, proactive work ethic, willingness to learn, and ability to follow instructions
• Knowledge of Excel and Word processing programs