H&M Store Visual Manager - Fashion Place

About the Role

As a Visual Merchandiser Manager, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. Together with your store team, you will use your trend awareness to secure visual and commercial curation implementation according to the visual & commercial guidelines to actively drive sales in your store. You lead, coach, and develop a strong Visual Merchandiser team through upskilling to secure a sustainable talent pipeline within your store.

Responsibilities

• Contribute to the total OMNI customer experience by following visual and commercial curation guidelines (indirect).
• Represent the H&M brand positively during customer interactions (direct).
• Set, implement, and follow up on store visual & commercial goals with the Store Manager, Area Visual Manager, and store teams.
• Lead the VM team to organize, plan, and prioritize workload according to the store activation plan and adapt based on business needs.
• Launch and sign off the latest global campaigns and sale activities on time according to H&M brand standards.
• Ensure good garment care, maintain stock levels, and provide input on allocation to Store Management and Area teams.
• Perform sales‑report (KPIs) follow‑up, identify, and prioritize visual & commercial opportunities with Store Management.
• Guide the VM team to create efficient actions that increase customer satisfaction and meet sales targets, store goals, and budget.
• Follow up on all procedures, best practices for OMNI services, operational routines, legal requirements, and communication across the store.
• Stay up‑to‑date with fashion scenes, trends, styles, products, brands, competitors, and relevant influencers.
• Coach the VM team on fashion & trend awareness, trend theory, mood boards, styling techniques, and product presentation.
• Lead, inspire, and educate the store team on seasonal changes, fashion trends, visual & commercial information, in‑store communication, and price perception.
• Develop visual and commercial skills for the VM and store teams to ensure high‑quality product presentation.
• Support daily routines and best practices to maintain consistent visual & commercial standards while engaging customers.
• Recruit, onboard, manage performance, upskill, and develop new talent in collaboration with the Store Manager and Area team.
• Complete talent management and succession planning to support future business needs.
• Organize and deliver visual & commercial upskilling for colleagues.
• Ensure store teams complete Visual Competences & Commercial “4 All” trainings aligned with regional and market learning goals.
• Support sales market and area teams with talent for expansion and store projects.
• Execute visual, commercial, and styling curation based on the commercial calendar, allocation, activation plan, and trends.
• Coach the VM team on sample‑picking best practices to create clear trends and stories.
• Oversee window and styling execution to create an inspirational and commercial customer experience.
• Maintain optimal customer flow by managing commercial layout and fixture placement.
• Balance and maintain price signage in windows and throughout the store according to global strategy.
• Collaborate with Facilities Management to ensure lighting highlights products and displays.
• Maintain and care for all display forms and interior materials with sustainability in mind.
• Work with the Area Visual Manager to keep store navigation up‑to‑date.
• Ensure sufficient quantities of sale and promotional POS material according to local routines.
• Keep the sales floor and back‑of‑house clean, organized, and safe according to local security guidelines.

Qualifications

• Fashion‑interested, curious, and creative; always seeking inspiration.
• Extensive visual & commercial experience; proactive, solution‑focused, and flexible to achieve cross‑functional results.
• Experience working as a Visual Merchandiser in a retail store.
• Strong leadership with experience in team coaching, talent development, and upskilling.
• Solution‑focused mindset to improve product presentation and commercial implementation.
• Good knowledge of retail management, visual, commercial, and operational best practices, routines, and tools.
• Ability to manage, follow up, and act on the selling equation and weekly sales reports.

Benefits

• Staff discount card (25% discount) usable across all H&M Group brands (H&M, COS, Weekday, Monki, H&M HOME, Other Stories, ARKET, Afound).
• Participation in the H&M Incentive Program (HIP).
• Medical, pharmacy, vision, and dental coverage.
• Employee Assistance Program.
• Vacation, wellness, holiday, and parental pay.