H&M Sales Advisor

About the Role

As a Sales Advisor, you'll provide excellent customer service, welcoming and guiding customers through the store to actively sell products and offer support and guidance. You'll use your fashion and product knowledge to provide customers with relevant information for the best experience. You'll also work on garment refill and care, presentation, and contribute to a clean and tidy sales floor and back of house, collaborating closely with your store team to deliver an excellent customer experience.

Responsibilities

• Provide excellent customer service: welcome and guide customers through the store and OMNI experience, supporting them with direct service.
• Engage and converse with customers to deliver outstanding service.
• Guide customers through fashion trends, stories, and products across all store areas.
• Promote and sell products effectively to customers.
• Actively promote the Customer Loyalty App (Hello Member) and in-store sustainability initiatives.
• Represent yourself and the H&M brand positively during all customer interactions.
• Support commercial or operational actions to meet sales targets with the store management team.
• Maintain up-to-date knowledge of the fashion scene, trends, styles, brands, products, competitors, and influencers.
• Share product and fashion knowledge with customers.
• Retain and share service, fashion, and store operations knowledge with colleagues.
• Follow all procedures, routines, and legal requirements in store operations.
• Give and receive feedback with colleagues to learn, develop, and support each other.
• Participate in relevant onboarding, training, and courses for role development.
• Complete the full garment cycle: unpacking, refilling, steaming, and ensuring garment care.
• Operate fitting room and checkout areas according to best practices.
• Contribute to a clean and tidy sales floor and back of house, including stockrooms.
• Support garment presentation and maintain attractive merchandise displays according to visual and commercial guidelines.
• Ensure good stock levels through replenishment routines on the sales floor.
• Maintain and follow best practices for in-store OMNI services and tech tools (e.g., Instore Care App, Click & Collect, Smart Store).
• Support store opening and closing procedures.
• Follow all health, safety, and legal requirements applicable to the role.

Qualifications

• Passion for fashion and in-store experiences.
• Motivated by delivering a great customer experience.
• Communicative, creative, curious, flexible, decisive, and action-oriented.
• Enjoy working in a collaborative and dynamic environment.
• Sales experience in a dynamic and collaborative setting.
• Experience with customer service in fashion, retail, or other service-related industries.

Benefits

• Staff discount card usable across all H&M Group brands (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound).
• Inclusion in the H&M Incentive Program (HIP).
• Comprehensive benefits including health insurance, wellness and family support programs, company-matched retirement plan, paid leave programs, and paid time off (including a community day for local service).
• Access to Colleague Resource Groups (CRGs) for networking and community.
• Global talent community with career growth opportunities.

Pay

Sales Associates pay rate: $14.00 per hour.

Additional Information

This role is hourly and non-exempt. H&M uses an online assessment tool called Maki for skills-based selection of applicants. The assessment is optional and does not affect your chances of being considered for the position. If you require an alternative assessment method, contact recruitment_support@hm.com.