Guinness Brewery Ambassador

About the role

Reporting to the Account Director, the Guinness Brewery Ambassador (GBA) is responsible for developing and delivering educations and expanding awareness of the client’s premium beer portfolio within a designated territory. This position collaborates with the ambassador team, develops distributor and customer (trade) relationships, facilitates brand educations and trainings, mentors agency field staff, and works with client stakeholders including sales, brand, and customer marketing teams.

Responsibilities

• Distributor Engagement – Drive brand presence, education, and training supporting distributor partners within the designated territory
• Customer Engagement – Deliver retailer-focused training, inclusive of brand history, production, taste profiles, draft systems, and beer quality
• Consumer Engagement – Facilitate consumer brand experiences focused on education, as requested by client or agency
• Advocacy – Represent brand(s) at distributor and customer-facing (trade) events or trainings with education, including quality standards and occasional media appearances
• Quality – Own brand quality standards and impart draft systems expertise, including hands‑on draft equipment diagnosis and troubleshooting
• Mentorship – Mentor agency ambassadors and client sales organizations in brand knowledge and quality expertise, instilling and developing a passion for the industry
• Content Development – Collaborate in developing educational and training content in support of internal (agency & client) and external (customer/trade & distributor) audiences
• Cultivate Opportunities – As industry influencers, seek out opportunities within the territories for brand engagement and noted members of industry communities
• Legal & Compliance – Maintain all legal & marketing code guidelines
• Agency Accountabilities – Complete accurate and timely management including administrative tasks, budget tracking, expense management; delivery of individual KPIs and program activities; participation in all internal meetings and training initiatives

Requirements

• Must be able to regularly lift, carry, push, and/or pull items weighing at least 15 pounds and up to 50 pounds.
• Must be able to perform physical tasks associated with the role, including moving materials, equipment, and supplies as needed.
• Ability to stand, walk, bend, stoop, reach, and perform repetitive motions for extended periods as required by the position.

Qualifications

• College degree (4‑year) or B.A./B.S. equivalent with focus on Communications, Marketing or Business
• 7‑10 years of experience in the beer, spirits, or hospitality industry
• Established network of industry professionals within the local market preferred
• Experience representing bev‑alc brands in a field‑based role preferred
• Excellent knowledge of bev‑alc laws, regulations, and rules
• Confident and outgoing with excellent personal presentation, communication skills, and the ability to tailor communication for a variety of environments
• Deep understanding of market and industry trends
• Strong budget management and business administration skills
• Must have access to reliable transportation
• Ability to work remotely with flexible hours, including