GTM Technical Coach

About the role

We have a GTM motion running—channels are live, systems are connected, campaigns are in flight. What we don't have is an experienced external set of eyes to tell us where it's strong, where it's broken, and what realistic benchmarks look like. That's the gap this role fills.

Responsibilities

• Review our full GTM stack—tools, integrations, workflows, reporting—and have initial observations on what’s strong, what’s fragile, and what needs a closer look
• Attend and participate in weekly GTM meetings — join the team's core weekly meetings, observe how work is discussed and planned, and provide real-time coaching and input
• Coach through async follow-up — translate meeting discussions into actionable written feedback; surface what was missed, challenge assumptions, and help the team sharpen their thinking
• Validate reporting and analysis — review how we’re measuring campaigns; help us understand whether our metrics are meaningful and whether the story the data tells is accurate
• Help the team problem-solve — identify when to pivot, when to push harder, when timelines are off, and when an approach needs to fundamentally change

Requirements

• You’ve done the work — you’ve personally built and run GTM systems in a hands-on engineering capacity; you can coach because you’ve been in the seat—not because you read about it
• Systems integration background — you understand how GTM tools connect, where integrations break, and how data flows between enrichment, outreach, CRM, and reporting layers
• Startup experience, ideally ground-zero — you’ve built GTM motions from scratch at early-stage companies where nothing was defined; you know what “normal hard” looks like vs. “something is actually wrong,” and you can spot the difference in someone else’s operation
• Strong async communicator — you deliver clear, actionable written feedback without needing a meeting for every point; you document your thinking and share it proactively
• Honest and constructive communicator — you give direct feedback with respect and context; the teams you’ve worked with trust you because you’re straightforward and collaborative

Qualifications

• Experience with tools in our current stack: n8n, FullEnrich, Claude, Perplexity, PhantomBuster, LinkedIn Sales Navigator—though the stack evolves, so adaptability matters more than specific tools
• Experience coaching or advising GTM teams (not just building for yourself)
• Familiarity with outbound deliverability, lead scoring, and campaign performance analysis
• Venture-backed startup experience