GTM Strategy (Founding)

About the role

Pallet is seeking a high-intensity, analytically minded operator to help build and scale our go-to-market motion. This role sits at the intersection of product, sales, marketing, partnerships, and strategy.

Responsibilities

• Partner with leadership to identify and execute high-priority GTM initiatives.
• Develop and refine Pallet's market positioning, messaging, and customer narratives.
• Create sales enablement materials, including competitive positioning, demo narratives, objection handling frameworks, and deal support collateral.
• Design and execute growth initiatives, including outbound campaigns, account-based marketing programs, and experimentation efforts.
• Evaluate and build strategic partnerships that expand distribution, awareness, or product adoption.
• Analyze sales calls, customer feedback, pipeline data, and product usage to uncover insights and improve GTM performance.
• Build customer case studies and proof points that support enterprise sales efforts.
• Improve operational processes across marketing, sales, and customer-facing teams.
• Conduct market, competitive, and customer research to inform strategy and prioritization.

Requirements

No specific requirements are mentioned in the job posting.

Qualifications

No specific qualifications are mentioned in the job posting.

Skills

No specific skills are mentioned in the job posting.

Benefits

No specific benefits are mentioned in the job posting.

Pay

$145-195k + generous equity

Schedule

Onsite Monday-Friday located in Financial District