GTM Strategist - New Verticals

AirOps is the full-service platform for brand growth in the age of AI search. As consumers shift from traditional search engines to platforms like ChatGPT, Claude, and Gemini, the entire ruleset of growth is being rewritten. Buyers now rely on agents to discover, recommend, and purchase products and services for them. If your brand isn't part of the answer, you aren't in the running. Our platform offers everything a brand needs to get found, recommended, and earn trust. We work with category leaders, including teams at Ramp, Chime, Airbnb, ServiceNow, and Rippling, to drive visibility and accelerate growth from AI search. Backed by Greylock, Unusual Ventures, Wing VC, and Founder Collective, we're headquartered in San Francisco, New York, and Montevideo.

About the role

We’re looking for a scrappy 0→1 GTM Strategist to help us launch new products and verticals, test positioning in real time, and turn early wins into repeatable sales motions. Working directly alongside our GM of New Verticals, you’ll help reps navigate ambiguous customer conversations and validating what truly resonates in the market. This is an execution-heavy IC role for someone who thrives in non-linear, zero-to-one environments. You possess the customer empathy to decode unstructured buyer feedback, the judgment to separate signal from noise, and the systems mindset to codify early learnings into scalable playbooks for the broader team.

Responsibilities

• Turn new product ideas into clear hypotheses we can test with customers.
• Partner with sales reps to test positioning, messaging, packaging, and pricing.
• Join early customer conversations and sales calls to help validate demand and learn what resonates to turn into a repeatable GTM motion.
• Identify patterns from customer conversations and share actionable feedback with Product.
• Turn successful experiments into repeatable sales motions and clear guidance for the broader team.
• Partner with Product and the GM of New Verticals to refine the product and its go-to-market approach.
• Help clarify the customer problem, shape the conversation, and test how the offering should be positioned.
• Build training, talk tracks, playbooks, and processes that help reps