GTM Specialist (Marketing)

Our Journey – The ShopBack Group is Asia‑Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025 the Group expanded into North America. Founded in 2014, ShopBack powers over US$5.5 billion in annual sales for more than 20 000 online and in‑store partners and has rewarded shoppers with more than US$900 million (over S$1 billion) in cashback.

About the Role

This is a single AI‑native seat that owns monetization, CRM, and product marketing, and directs campaigns end‑to‑end from strategy through results. You’ll work very closely with the General Manager and cross‑functional counterparts, especially in your first 6‑12 months, as your strategic judgment and independence develop. You’ll be one of the most cross‑functional people in the US org, partnering with Business Development on monetization, with Growth on campaign strategy, and with Marketing Ops to bring campaigns to life. Location: Austin, Texas.

Responsibilities

• Own and support monetization strategy for app, web, and browser extension, in direct partnership with the Business Development team.
• Manage the CRM journey end‑to‑end: acquisition, activation, retention, and win‑back.
• Enhance product marketing: sign‑up flow optimization, new feature launches, and upgrades to existing features.
• Own core marketing systems, including Needle and Braze.
• Support campaigns end‑to‑end: set the strategy, brief the work, and stay accountable for results, from idea through measurement and iteration.
• Translate platform and customer data into GTM strategy, then shape the campaigns that bring that strategy to life.
• Partner cross‑functionally with Growth, Business Development, and Product on launches that require GTM involvement.

Requirements

• Fresh graduate or early‑career (0‑2 years) in business, economics, marketing, or a related field.
• Prior experience in marketing, ideally in a startup or growth environment.
• AI‑native: regularly use AI tools as a default way of working.
• Strong business acumen with genuine marketing curiosity and intuition.
• Comfortable being closely coached and working shoulder‑to‑shoulder with the General Manager.
• High ownership, low ego; able to operate in both strategic and detailed contexts.
• Data‑driven decision‑maker with strong analytical skills.

Nice to Have

• Experience with CRM platforms such as Braze, Iterable, or similar.
• Familiarity with e‑commerce, fintech, or rewards/cashback business models.
• Comfort with SQL or a similar data‑querying tool.

ShopBacker Traits

• Agency: Take ownership and act without waiting for permission; find ways through blockers and follow through.
• Judgement: Aim for high‑impact decisions, prioritize the bigger picture, move quickly yet thoughtfully.
• Learning Velocity: Pick up new skills fast, discard outdated habits, and continuously raise the bar.
• Tenacity: Stay level‑headed under pressure, debate openly, commit fully, and support teammates.

Benefits

• Career growth opportunities to take on greater challenges and realize your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.