GTM Sales Operations Manager

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you'll do As a GTM Sales Operations Manager, you are a highly motivated self-starter who is responsible for driving critical initiatives in the Salesforce account, contact data quality and account hierarchies across our Europe, LATAM, Asia, and Japan regions. This role involves direct engagement with regional Sales and GTM teams. You will partner directly with regional Sales and GTM teams to execute data quality strategies using AI-driven transformations, enrichment improvements, and coordinated onshore/offshore delivery. This position is an individual contributor role reporting to the Senior Director of Data Governance and Strategy. Responsibility Execute regional data quality initiatives focusing on firmographics, account hierarchies and deduplication across Europe, LATAM, APAC, and Japan marketsDevelop and enforce data standards, governance policies, and parent-child relationship rules aligned with regional compliance requirementsBuild and maintain regional data quality dashboards with monthly KPI tracking and executive visibility to Sales and GTM leadershipDeploy AI agents and automation workflows to scale data cleansing and enrichment and make material data quality improvementsIdentify and evaluate emerging data technologies and tools to improve operational efficiencyWrite new business requirements (BRDs) and specifications for data quality initiatives, automation workflows, and GTM system enhancementsCoordinate closely with internal IT team to ensure technical feasibility, security compliance, and alignment with data infrastructure standardsParticipate in prioritization sessions to assess business impact of data initiatives and ensure resources are allocated to highest-value opportunitiesLead User Acceptance Testing (UAT) for new data systems, automation tools, and process changes; validate that solutions meet regional business requirementsDocument UAT findings, coordinate remediation with IT and vendors, and sign-off on production deploymentPartner closely with regional Marketing, Customer Success, Partner, Sales Operations, RevOps, and GTM teams to understand data requirements and drive adoption of data standardsCommunicate regional data quality insights and recommendations to Sales and GTM leadership through presentations, reports, and dashboardsCoordinate execution with central data governance team and offshore contractors to deliver consistent, high-quality data improvementsLead offshore team performance management, training, and quality assuranceDrive adoption of GTM data standards and processes in regional marketsExecute enrichment strategy leveraging Clay, Dun & Bradstreet, ZoomInfo, HG Insights, and other platforms to expand coverage and improve data completenessManage vendor selection, relationships, monitor data quality benchmarks, and negotiate SLAsEnsure clean data creation at point of entry through process improvements and regional user enablementExecute cross-functional regional data programs with defined KPIs, milestones, and stakeholder visibility (territory carving, account segmentation, forecasting enablement)Support regional GTM planning with clean, standardized account and contact data Job Designation Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law. What you bring Basic Bachelor's degree in Computer Science, Data Science, Engineering, Mathematics, or related analytical field (or equivalent professional experience demonstrating strong technical and analytical capabilities)8+ years of experience in data quality, governance, or data operations in a SaaS or high-growth tech environment3+ years of experience managing data quality initiatives for Europe, LATAM, APAC, and Japan regions2+ years of experience with AI/ML-driven data quality, automation solutions, or intelligent data processingExperience managing offshore or distributed data operations teamsExperience with advanced Salesforce expertise: account hierarchies, contact models, CRM data governanceExperience in SQL and Python for data analysis, scripting, and automationExperience with enrichment platforms like Dun & Bradstreet, ZoomInfo, HG Insights, Apollo, ClayExperience with data privacy/compliance regulations (GDPR, CCPA, local market requirements)Experience writing business requirements and technical specifications for data/IT initiativesExperience in UAT (User Acceptance Testing): defining test cases, identifying defects, coordinating remediationExperience leading cross-functional initiatives across Sales, Marketing, RevOps, and Data teamsExperience coordinating with offshore teams/vendors in diverse markets (Europe, LATAM, APAC, Japan, EMEA)Experience driving adoption of data standards and governance policies Preferred Strong executive-level communication: ability to translate data insights for C-level GTM leadershipExperience in a GTM or Revenue Operations leadership roleRevOps or Sales Operations background in B2B SaaS enterprise environmentsCertification in data governance (CDMP, DGSP) or comparable frameworkAdvanced experience with AI/ML frameworks (LLMs, GPT-based solutions) for data enrichmentAdvanced analytics and visualization: Tableau, Power BI, LookerBackground implementing modern data governance frameworks and metadata managementPrior experience managing global operations across 3+ regions with different languages/marketsRemote-first collaboration: comfort working asynchronously with global teams Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations: California: $146,400.00 - $235,375.00 base salary Illinois: $140,100.00 - $197,925.00 base salary Washington: $140,100.00 - $206,775.00 base salary This Role Is Also Eligible For The Following Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.Stock: This role is eligible to receive Restricted Stock Units (RSUs). Benefits Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on regionPaid Parental Leave: take up to six months off with your child after birth, adoption or foster care placementFull Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employmentRetirement Plans: select retirement and pension programs with potential for employer contributionsLearning and Development: options for coaching, online courses and education reimbursementsCompassionate Care Leave: paid time off following the loss of a loved one and other life-changing events Life at Docusign Working here Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com. If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance. Applicant and Candidate Privacy Notice States Not Eligible for Employment This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming. Equal Opportunity Employer It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. EEO Know Your Rights poster = Hybrid