GTM Marketing Manager
or drop it." Also "Preserve ALL substantive information; do NOT invent or summarize away detail." Remove boilerplate like EEO, legal, etc. So we need to keep substantive info: company description (About Torus) maybe as a
before sections? The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we should have headings for sections that have content. Likely sections: About the role (maybe from "About The Role"), Responsibilities, Required Experience (maybe as Requirements), Preferred Experience (maybe as Skills?), Benefits, Pay, Schedule. Also maybe "Location + Travel" could be folded into a short paragraph under About the role? Or we could create a separate section like "Location" but not in list of allowed headings; but we can fold minor metadata into a short
. So we can include location and travel info in a paragraph under About the role or after. We must not create sections with filler like "commensurate with experience". Pay is given: "$150,000 - 170,000". So we can create Pay section with that. Schedule: "Full-Time, Salaried". So Schedule section. Benefits: list of perks: Financial Employee Rewards Package including equity, 401(k), life insurance, disability, health benefits, PTO, holidays, parental leave, offsites, gear, recognition program, break rooms. So we can create Benefits section with a
- .
Qualifications/Skills: Could combine Required Experience and Preferred Experience into Requirements and Skills? The instruction says use headings like Requirements, Qualifications, Skills. We can decide: Use "Requirements" for Required Experience, "Preferred Qualifications" maybe as Skills? But we need to follow allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can map:
- About the role: from "About The Role" paragraph.
- Responsibilities: list.
- Requirements: from "Required Experience".
- Qualifications: maybe from "Preferred Experience"? Or we could split: Qualifications = Preferred Experience? Or Skills = something else? But we have both Preferred Experience and maybe we can treat as Qualifications. Could also have Skills separate: maybe list specific skills like "Strong copywriting ability", "Experience with Hubspot". But we can just put Preferred Experience under Qualifications.
We must not create sections with no real content. So we will include all these sections.
We must remove boilerplate: EEO, legal, etc. Also remove "Background Check", "Work Authorization", "Physical Requirements" maybe considered minor metadata; we can fold them into a short paragraph under Additional Details? But we can also drop them if they are minor? The instruction: "fold minor metadata into a short
- Craft clear, compelling product positioning and messaging across all Torus offerings (hardware, software, services).
- Develop and manage end-to-end product launch plans—from internal alignment to external execution.
- Own the customer-facing asset library end to end—case studies, one-pagers, pitch decks, battlecards, and vertical-specific content—and keep every asset organized, versioned, and factually accurate.
- Identify and develop customer case studies and testimonials across utility, commercial & industrial, and data center verticals.
- Work side by side with sales: join customer and prospect calls, capture what you hear firsthand, and use those learnings to quickly iterate on assets and tactics.
- Conduct customer research to better understand the pain points and motivations of our users and choosers within our target verticals.
- Lead internal training for sales, marketing, customer support, and cross-functional teams on new products, features, and messaging.
- Partner with sales, product, and marketing teams to ensure GTM alignment and message consistency.
- Monitor competitive landscape and market shifts to inform positioning and sales strategy.
- 5+ years in product marketing or GTM roles, ideally in B2B tech, energy, or hardware + software environments.
- A systems thinker—highly detail-oriented, assertive, and able to take real ownership of outcomes without waiting to be asked.
- Proven experience building sales enablement content and delivering training.
- Familiarity with product launch frameworks.
- Strong written and visual communication skills—comfortable translating technical features into customer-facing value.
- Experience collaborating cross-functionally with product, sales, and design teams.
- Strong research skills and a proven ability to quickly understand the landscape of a new customer segment, vertical, or industry.
- Comfortable working independently in a fast-moving, high-accountability environment.
- Experience in the energy, climate tech, utility, or infrastructure sectors.
- Strong copywriting ability—able to draft customer-facing copy directly, not just brief it out.
- Background working on or supporting long, complex sales cycles (utility, C&I, data centers, public sector, etc.).
- Knowledge of the power grid, distributed energy, or energy storage systems.
- Strong eye for design and the ability to work closely with creative teams on visual assets.
- Experience with Hubspot.
- Financial Employee Rewards Package including equity
- 401(k) Retirement Savings Plan
- Torus paid life and AD&D Insurance with options to purchase additional coverage
- Voluntary short- and long-term disability insurance
- Health Benefits Package: Choice between traditional PPO or HSA-eligible medical plans with Torus covering 50% of medical premiums; Dental insurance; and Vision insurance
- Plan participants have access to telehealth services, mental health support and coaching, and exclusive discounts on brands, dining, entertainment, and more.
- Time Off: Unlimited discretionary PTO or 10 days annual PTO
- 10 paid company holidays
- Waiting period-free 100% paid parental leave
- Regular company-wide offsites to
or drop it." So we could include a paragraph after About the role that includes location, travel, background check, work authorization, physical requirements. But we need to preserve ALL substantive information; these are substantive? They are maybe considered minor metadata but still info. We'll include them in a short paragraph. We must not include duplicated lines. Let's extract content: About Torus: paragraph describing company. We'll keep as a
before sections. About The Role: paragraph: "As the GTM Marketing Manager at Torus, you will lead sales enablement content across our product offerings. You will craft product positioning and vertical-specific narratives, build and manage our sales asset library (including case studies, pitch decks, battlecards, and one-pagers), and support product launch plans. Working closely with sales, product, and marketing teams, you will participate directly in customer calls, conduct target audience research, gather field insights, and lead sales training." Responsibilities: list items (each sentence separated by period). We'll extract each bullet: - Craft clear, compelling product positioning and messaging across all Torus offerings (hardware, software, services). - Develop and manage end-to-end product launch plans—from internal alignment to external execution. - Own the customer-facing asset library end to end—case studies, one-pagers, pitch decks, battlecards, and vertical-specific content—and keep every asset organized, versioned, and factually accurate. - Identify and develop customer case studies and testimonials across utility, commercial & industrial, and data center verticals. - Work side by side with sales: join customer and prospect calls, capture what you hear firsthand, and use those learnings to quickly iterate on assets and tactics. - Conduct customer research to better understand the pain points and motivations of our users and choosers within our target verticals. - Lead internal training for sales, marketing, customer support, and cross-functional teams on new products, features, and messaging. - Partner with sales, product, and marketing teams to ensure GTM alignment and message consistency. - Monitor competitive landscape and market shifts to inform positioning and sales strategy. Required Experience: list: - 5+ years in product marketing or GTM roles, ideally in B2B tech, energy, or hardware + software environments. - A systems thinker—highly detail-oriented, assertive, and able to take real ownership of outcomes without waiting to be asked. - Proven experience building sales enablement content and delivering training. - Familiarity with product launch frameworks. - Strong written and visual communication skills—comfortable translating technical features into customer-facing value. - Experience collaborating cross-functionally with product, sales, and design teams. - Strong research skills and a proven ability to quickly understand the landscape of a new customer segment, vertical, or industry. - Comfortable working independently in a fast-moving, high-accountability environment. Preferred Experience: list: - Experience in the energy, climate tech, utility, or infrastructure sectors. - Strong copywriting ability—able to draft customer-facing copy directly, not just brief it out. - Background working on or supporting long, complex sales cycles (utility, C&I, data centers, public sector, etc.). - Knowledge of the power grid, distributed energy, or energy storage systems. - Strong eye for design and the ability to work closely with creative teams on visual assets. - Experience with Hubspot. Additional Details: we have: - Background Check: All candidates are subject to a background check. - Location + Travel: The role is based in Utah including hybrid remote with work based in your home office and our Salt Lake City/South Salt Lake warehouses, as needed. - Schedule: Full-Time, Salaried - Compensation: $150,000 - 170,000 (Note: We have the flexibility to hire at different levels, which may impact the corresponding pay range.) - Work Authorization: Applicants must already have the legal authorization to work in the US without requiring any employer sponsorship. - Physical Requirements: list of items (regularly operates computer, ability to communicate, report to work reliably, proficiency in English, when on production floor need PPE, ability to observe machine malfunction warnings). - Our Perks & Benefits: list. We need to include Benefits section with perks. Also Pay and Schedule sections. We should not create sections for Background Check, Location, Work Authorization, Physical Requirements if they are minor; we can fold them into a short paragraph after About the role maybe. Let's craft HTML:
About Torus: ...
About the role
As the GTM Marketing Manager at Torus, you will lead sales enablement content across our product offerings. You will craft product positioning and vertical-specific narratives, build and manage our sales asset library (including case studies, pitch decks, battlecards, and one-pagers), and support product launch plans. Working closely with sales, product, and marketing teams, you will participate directly in customer calls, conduct target audience research, gather field insights, and lead sales training.