GTM Intern, Product Marketing and Customer Development

SteelTree is hiring a GTM Intern to support product marketing, growth, customer development, content, research, outreach, and early product-led growth efforts. This role is for someone who wants real startup experience and is excited by the work of bringing a new product to market. You will work directly with the founding team and help with the day-to-day work behind early growth: researching markets, building target lists, writing messaging, supporting outreach, learning from customer conversations, tracking what works, and helping more users get value from the product. SteelTree is a product-led company, so this role is not just about outreach or lead generation. It is about helping connect marketing, product usage, user feedback, onboarding, content, and customer development into one growth motion.

Schedule

20 to 40 hours per week, depending on the person.

Location

Hybrid in Los Angeles. We meet in person about once a week. This is an LA-area hybrid role, not remote anywhere in the US. US-based only, no visa sponsorship at this time.

Pay

Paid internship. Rate discussed in interview.

Responsibilities

• Support the GTM side of the business across product marketing, growth, customer research, and product-led growth
• Help create content, test messaging, research target companies, and support LinkedIn and email outreach
• Assist in improving landing page ideas, following up with users, and capturing customer feedback
• Identify patterns from conversations and product activity to help build a repeatable growth motion
• Research target companies, industries, and buyer segments
• Build lists of potential users, companies, and customer profiles
• Support LinkedIn outreach, email outreach, and follow-up
• Help write short-form content, posts, emails, landing page copy, and campaign ideas
• Support product marketing around use cases, messaging, and positioning
• Track which messages, channels, and audiences get the strongest response
• Invite users to try the product and give feedback
• Support customer discovery calls and product feedback sessions
• Capture notes from customer conversations
• Identify common objections, use cases, and buying signals
• Analyze signups, activation, traffic sources, and user behavior
• Support growth experiments across content, outreach, onboarding, and product-led motion
• Work with the founding team to improve messaging, positioning, and customer understanding

Requirements

• Strong communicator and clear writer
• Curious, organized, and willing to learn fast
• Interested in startups, AI, software, product marketing, growth, sales, or customer development
• Comfortable researching companies, people, industries, and markets
• Comfortable reaching out to potential users
• Able to follow up consistently
• Able to test ideas and learn from results
• Comfortable working in a small team where priorities move quickly
• Interested in product-led growth and how product usage turns into growth
• High ownership, strong work ethic, and willingness to figure things out

About You

You may be a strong fit if:

• You want real startup responsibility
• You are interested in how early-stage companies grow
• You like writing, research, outreach, and customer conversations
• You want exposure to product marketing, customer development, and product-led growth
• You are comfortable testing messages, learning from feedback, and improving quickly
• You want to work closely with founders instead of being placed into a narrow internship track

This is not a good fit if:

• You want a slow, highly structured internship
• You are uncomfortable reaching out to people
• You do not like writing, researching, or testing ideas
• You need every task to be fully defined before starting
• You are not interested in how product usage, onboarding, and customer feedback drive growth