GTM Engineer (Growth & Outbound)

Renaissance Growth is a top 0.01% go-to-market and lead generation engine focused on financial services, with a track record of booking over 14,000 demos across SMB, mid-market, and enterprise clients. The company partners with well-known brands including Walmart, UPS, Macy's, Webflow, Mercedes-Benz, Merrill Lynch, and Foot Locker to create demand for complex financial and benefits programs. Its multi-channel infrastructure leverages email, LinkedIn, calls, and text messages, supported by AI, smart triggers, and advanced targeting models to identify high-potential buyers. Having sent more than 40 million outreach emails, Renaissance Growth powers GTM for offerings such as ERC, fixed asset reviews, M&A, merchant processing, R&D credit, class actions and settlements, business funding, and modern benefits plans. A global team of 28 professionals, working alongside AI and a proprietary marketing playbook, builds hyper-personalized campaigns that drive meaningful conversations and revenue outcomes for clients.

About the role

The GTM Engineer (Growth & Outbound) is a remote contract role responsible for designing, executing, and optimizing outbound growth campaigns across multiple channels. Day-to-day work includes building and iterating outreach sequences, analyzing performance data, and conducting market research to refine targeting and messaging for complex financial and benefits offerings. This role collaborates with sales and marketing stakeholders to align GTM strategy, develop prospect segments, and test new approaches using email, LinkedIn, calls, and text messaging. The GTM Engineer will configure tools, apply AI-supported workflows, and maintain clean data pipelines to ensure accurate tracking, reporting, and continuous improvement of lead generation outcomes. The role also involves documenting playbooks, sharing insights with the team, and contributing to scalable processes that support multiple brands and campaigns.

Responsibilities

• Design, execute, and optimize outbound growth campaigns across email, LinkedIn, calls, and text messages.
• Build and iterate outreach sequences to refine targeting and messaging for complex financial and benefits offerings.
• Analyze performance data and conduct market research to improve campaign effectiveness.
• Collaborate with sales and marketing stakeholders to align GTM strategy and develop prospect segments.
• Test new approaches and apply AI-supported workflows to enhance lead generation outcomes.
• Configure tools and maintain clean data pipelines for accurate tracking and reporting.
• Document playbooks and share insights with the team to support scalable processes.

Qualifications

• Strong analytical skills to interpret campaign metrics, segment data, and run experiments for optimization.
• Experience with market research, including buyer profiling, industry analysis, and competitive intelligence.
• Excellent communication skills for clear written outreach, internal collaboration, and client-facing updates.
• Background in sales or SDR/BDR-type roles, with demonstrated success in outbound prospecting and pipeline generation.
• Marketing skills in multi-channel outbound, demand generation, and messaging tailored to complex financial products.
• Comfort working with CRM and marketing automation tools; experience with AI-assisted outreach is a plus.
• Ability to work independently in a remote setting, manage multiple campaigns, and meet deadlines in a fast-paced environment.
• Prior experience in financial services, benefits, or B2B SaaS is beneficial; a bachelor’s degree in business, marketing, or a related field is preferred.