GTM Engineer

About the role

HeyGen is building a modern, AI-native revenue motion where product usage and customer behavior inform how and when sales engage. We are looking for a GTM Engineer to take ownership of how revenue moves through HeyGen.

Responsibilities

• Own how inbound and product-driven revenue signals are captured, classified, and routed
• Define what constitutes sales-worthy intent and ensure those signals are acted on quickly and consistently
• Partner with product and data teams to operationalize behavioral and usage data for GTM use
• Build and maintain workflows for inbound intake, enrichment, scoring, and routing
• Ensure sales teams receive decision-ready context, not just lead objects, to engage effectively
• Design and maintain durable revenue workflows that scale as the business grows
• Collaborate with data and engineering to integrate product behavior into GTM workflows
• Rationalize and evolve the GTM tooling and automation stack by deciding what to keep, consolidate, or deprecate
• Bring in patterns, playbooks, or tools you've seen work at high-growth SaaS or AI-native orgs
• Make systems legible, auditable, and capable of scaling cleanly

Qualifications

• 3+ years in Sales or Revenue analytics
• Hands-on experience building scoring, routing, and enrichment systems from the ground up
• Strong understanding of CRM object modeling and routing logic — not just form-building
• Fluency with modern GTM tooling and automation, including enrichment, outreach, scheduling, and scoring platforms
• Experience working with product usage data, ideally sourced from a data warehouses or CDPs
• Comfort working directly with SQL, event streams, or data pipelines
• Able to bring in best practices and frameworks, not just build what’s asked

Skills

• Modern GTM tooling and automation
• CRM object modeling and routing logic
• Product usage data analysis
• SQL, event streams, or data pipelines

Benefits

Salary Range: $180,000 – $210,000 + equity + benefits

Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer.

As part of our total rewards package, HeyGen offers equity, comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.