GTM Engineer

About the role

Heidi is building an AI Care Partner that works alongside clinicians to make continuous, human care possible. We're a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients. In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals, supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide. Backed by significant venture funding, we're growing fast across the US, UK, Canada, and Europe, partnering with leading health systems and thousands of clinicians globally. We're looking for a GTM Engineer to build the systems, automations, and AI-powered workflows that help Heidi's go-to-market teams move faster and generate more pipeline. Sitting at the intersection of Marketing, Sales, and Customer Success, you'll report into our VP of Marketing, and treat go-to-market as an engineering problem: identifying manual or inefficient processes and building scalable systems to solve them. You'll own projects across lead generation, prospecting, enrichment, routing, sequences, AI workflows, integrations, rep tooling and GTM analytics. You'll also have the freedom to experiment with emerging tools and develop new ways for Heidi to identify, engage, and convert prospective customers. This is a hands-on builder role. We're looking for someone who doesn't just recommend better processes – you build them, run it, and own the number.

Responsibilities

• Build our lead-generation engine, including automated research, segmentation, personalization, prospecting and enrichment workflows, and signal based campaigns
• Engineer lists and sequences across email, call and LinkedIn
• Manage a team of AI agents that connect our CRM, marketing automation, enrichment, sales engagement, and analytics systems
• Build HubSpot data models, lifecycle workflows, routing, and funnel reporting, partnering with RevOps on data quality and shared standards
• Map clinicians, practices, provider groups, and parent organizations to identify buying groups, resolve duplicates, and validate account relationships
• Connect our GTM stacks using APIs, webhooks, automation platforms, and lightweight code. Reduce unnecessary tools and partner with engineering and data to build the right stack
• Run experiments, measure results, and scale the systems that work

Requirements

• 3+ years of experience in GTM Engineering, Marketing or Revenue Operations, Growth Engineering, or a similarly technical GTM role; you have carried a number or supported a rep who did
• Expert in Clay and HubSpot; strong familiarity with tools such as LinkedIn Sales Navigator
• Comfortable working with APIs, webhooks, and data integrations
• Experience using LLMs and AI APIs to build practical GTM workflows
• Strong understanding of B2B SaaS funnels, lead management, account-based marketing, and sales processes
• Comfortable operating in a fast-moving environment where the answer often isn't obvious and experimentation is expected

Bonus points

• You've built something unconventional that made a sales or marketing team dramatically more productive
• Experience building AI agents or agentic GTM workflows used by sales teams
• Experience with product-led growth or combining product usage signals with sales and marketing data

Benefits

• Significant equity (shares) in the company
• Healthcare, Dental and Vision benefit options
• 401k with 3% match
• $100/month Healthy Heidi's budget
• $700/year learning and development budget
• $500 home office setup budget
• Recharge Days after major pushes