GTM Engineer

About the role

DualEntry is building the OS for finance. Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk. In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies. We hire outliers - people who have achieved difficult things, in their careers or beyond. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community. Career video here.

Meet the Marketing Team: Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more! George grew organic search from 0! He’s also an ex-professional poker player so is using stochastic analysis to ensure we outperform! Bruno built 20+ AI automations to ensure everything across GTM and Marketing runs smoothly and we surface insights immediately.

“We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come” Jan Abaza, Founding Product Marketing Manager at DualEntry

Responsibilities

• Own and continuously improve our GTM and RevOps setup across HubSpot and outbound tools
• Build and iterate on cold email and LinkedIn sequences, including copy, targeting, and sequencing
• Set up and optimize outbound workflows using Smartleads, HeyReach, and Clay - optimize the tech stack if there are better performing tools
• Write, test, and refine outbound copy for email and LinkedIn with a clear focus on booking meetings
• Define and maintain lead tracking, routing logic, and lifecycle stages in HubSpot across inbound, outbound, and LinkedIn
• Identify where leads drop off (forms, ads, partial bookings) and implement automated follow-ups
• Maintain clean, enriched data using Apollo, FullEnrich, RB2B, and Nooks

Requirements

• Hardcore work ethic and high agency
• 2+ years of experience in a GTM Engineer, RevOps, Sales Ops, or Marketing Ops role
• Strong hands-on experience with HubSpot, including workflows, lifecycle stages, routing, and reporting
• Proven experience building and managing outbound sequences end-to-end
• Confidence in writing, testing, and optimizing outbound copy
• Practical experience with Clay, Smartleads, HeyReach, Apollo, FullEnrich, RB2B, Demandbase, or a similar GTM stack
• Strong understanding of lead tracking, attribution, and follow-up workflows
• High attention to detail and strong data quality mindset

Benefits

• Medical, dental & vision insurance
• One Medical membership