GTM & Enablement Program Manager

About the role

Observe, now part of Snowflake, is seeking an Enablement & Go-to-Market Program Manager to build, scale, and continuously improve the programs that enable our Go-to-Market organization to succeed. This role focuses on designing and operating onboarding and enablement programs, not delivering sales training or coaching.

Responsibilities

• Own the operational execution of Go-to-Market onboarding and enablement programs from planning through delivery.
• Manage quarterly onboarding schedules, boot camps, and learning calendars across the GTM organization.
• Cook up cross-functional subject matter experts to deliver onboarding sessions and enablement initiatives.
• Develop and maintain program plans, timelines, agendas, documentation, and operational playbooks.
• Ensure enablement materials, learning paths, and content libraries remain organized, current, and accessible.
• Coordinate logistics for onboarding events, including communications, scheduling, travel, and participant readiness.
• Partner with GTM leadership to identify onboarding priorities and continuously improve learning experiences.
• Establish feedback loops with managers and new hires to identify knowledge gaps and recommend program enhancements.
• Track onboarding effectiveness through key performance indicators, readiness milestones, and 30/60/90-day success metrics.
• Present program outcomes, recommendations, and operational updates to leadership.
• Manage multiple initiatives simultaneously while maintaining high standards for execution and stakeholder communication.
• Drive consistency, scalability, and operational excellence across enablement programs.
• Identify opportunities to improve processes, reduce operational friction, and increase program effectiveness.
• Build strong partnerships across Sales, Product Marketing, Sales Operations, Customer Success, and other GTM functions.

Qualifications

• 3+ years of experience in Sales Program/Project Management, Sales Enablement, Revenue Enablement, or Go-to-Market Operations.
• Experience managing cross-functional programs from planning through execution.
• Experience supporting enterprise software or SaaS sales organizations.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Excellent verbal and written communication skills with confidence interacting across all levels of the organization.
• Experience coordinating multiple stakeholders and driving projects forward without direct authority.
• Demonstrated ability to use data, metrics, and feedback to improve programs and business outcomes.
• Familiarity with modern enterprise sales methodologies such as MEDDIC/MEDDPICC or Challenger.

Preferred Qualifications

• Experience in Sales Enablement, Customer Enablement, Learning & Development, or Revenue Enablement.
• Former Account Executive or Sales Engineer who transitioned into program management or enablement.
• Experience supporting onboarding programs within a high-growth SaaS organization.
• Experience managing learning content libraries, onboarding curricula, or enablement platforms.
• Knowledge of enterprise sales processes and go-to-market motions.
• Strong presentation, facilitation, and stakeholder management skills.
• Creative problem-solving mindset with a passion for continuous improvement.
• Experience working in fast-paced, high-growth technology companies.

What Makes You Successful

• An exceptional program manager who thrives on organization and execution.
• Naturally brings structure to complex, cross-functional initiatives.
• Buils strong relationships and communicates effectively with a wide range of stakeholders.
• Proactive, resourceful, and comfortable navigating ambiguity.
• Think strategically while executing flawlessly on operational details.
• Energized by creating exceptional onboarding experiences and scalable enablement programs.
• Enjoy measuring outcomes, gathering feedback, and continuously improving how work gets done.

Snowflake

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We're looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact?

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