GTM Enablement Program Manager

Job Summary

Designs, builds, launches, and measures end-to-end enablement programs that build organizational capability, drive adoption of processes, tools, and methodologies, and improve revenue outcomes and field performance.

Responsibilities

• Partners with the appropriate Enablement Business Partner to conduct structured discovery with business stakeholders and subject matter experts (SMEs)
• Affirms capability gaps, performance gaps, field readiness, and success criteria across skills, processes, tools, and behaviors
• Defines program objectives, target audiences, and success metrics, aligning them to business priorities, revenue targets, and transformation initiatives
• Validates scope, priorities, and success metrics with stakeholders and secures executive sponsorship
• Develops formal enablement proposals aligned to business priorities, revenue and proficiency objectives, and strategic learning goals
• Develops learning journeys, assets, resources, and reinforcement mechanisms
• Collaborates with SMEs across the business to develop content and assets
• Ensures alignment with global standards and reuse of existing assets where appropriate
• Owns execution from design through launch, adoption, and sustainment
• Maintains detailed plans, milestones, dependencies, risks, and timelines
• Coordinates cross-functional contributors across Business Partners, Services, and stakeholder teams
• Ensures readiness for rollout and provides regular status updates to stakeholders and leadership
• Partners with Enablement Services to produce, schedule, and deliver enablement experiences, including logistics and production
• Engages field champions and leaders to drive adoption and sustainment
• Supports train-the-trainer activities as needed
• Ensures readiness for global rollout
• Works with sales and partner leadership SMEs to embed coaching practices and reinforcement strategies
• Provides leaders with tools to support ongoing behavior change
• Develops targeted program communication plans aligned to broader GTM messaging
• Coordinates announcements, reminders, and just-in-time resources to support awareness and participation
• Defines success metrics and the measurement approach
• Tracks participation, completion, adoption, effectiveness, and business impact
• Identifies trends and improvement opportunities, and provides insights and recommendations to stakeholders

Qualifications

• 5–7 years of experience in enablement, program management, operations, sales effectiveness, or a related field
• Demonstrated success leading cross-functional initiatives end-to-end
• Strong stakeholder management and influence skills
• Ability to operate independently in ambiguous environments while maintaining alignment
• Experience designing and delivering enablement across both proficiency/transformation and revenue/field-performance programs preferred
• Experience with global programs and partner/channel audiences preferred
• Bachelor’s degree required