GTM Enablement Lead
About the role
Why Join Sensi.AI Sensi.AI is transforming the world of home care through agentic AI, and we're just getting started. As a hyper-growth startup, every team member has the opportunity to make a real impact on people's lives while working as part of a global, collaborative team in a flexible hybrid environment. This role follows a hybrid model for Austin-based employees and remote work for candidates outside.
About The Role We are looking for a GTM Enablement Lead to build and scale the enablement foundation for Sensi's go-to-market organization. This person will help Sales, Customer Success, Support, Implementation, Marketing, Product, and RevOps understand the product, communicate value clearly, and execute consistently as the business scales. This is a hands-on builder role. You will own onboarding, product readiness, GTM playbooks, knowledge management, training programs, launch enablement, and reinforcement. The role requires judgment: diagnosing whether the real issue is training, messaging, process, product readiness, or manager reinforcement before building anything. You will also build repeatable GTM readiness processes from product launch through field adoption, feedback, and continuous improvement, partnering with the AI Operations Lead where tools, templates, workflows, or automation can make enablement faster and more scalable.
Responsibilities
- Build and own Sensi's GTM enablement foundation, including onboarding, product training, playbooks, readiness programs, and ongoing reinforcement.
- Create repeatable GTM readiness processes for product launches, including intake, audience mapping, enablement plans, training, adoption tracking, and feedback loops.
- Translate product updates, roadmap changes, and customer insights into clear, practical materials tailored to Sales, CS, Support, Implementation, and other GTM teams.
- Build field-ready messaging, talk tracks, objection handling, FAQs, customer stories,