GTM Coordinator

Role Overview

We're looking for a detail-oriented, execution-driven GTM Coordinator who enjoys turning strategy into action. You'll help orchestrate the campaigns, launches, content, events, and systems that power myKaarma's go-to-market engine while building scalable processes that allow our marketing team to grow faster and work smarter.

Key Responsibilities

• Support the coordination and execution of go-to-market initiatives, including campaigns, product/feature rollouts, lifecycle marketing programs, and events
• Manage project timelines, track deliverables, and help drive cross-functional alignment across marketing and revenue teams
• Aid in coordinating and executing campaigns across channels (email, web, content, and sales enablement)
• Support event planning and execution, including logistics, vendor coordination, promotional assets, and pre- and post-event outreach
• Build, QA, and manage campaign assets within marketing systems (e.g., email platforms, CRM, CMS)
• Leverage AI tools to support content development, campaign execution, data analysis, and workflow efficiencies
• Collaborate with stakeholders to streamline processes and improve speed and effectiveness of GTM execution
• Maintain internal documentation including campaign calendars, GTM plans, and process workflows
• Manage branded merchandise for employees (new hire welcome kits, uniforms)

Required Skills & Qualifications

• 2–4 years of experience in marketing, communications, project management, or business operations (internships included)
• Familiarity with marketing channels and go-to-market tactics
• Demonstrated ability to leverage AI tools to improve productivity, streamline workflows, automate repetitive tasks, and enhance the quality and speed of marketing execution.
• Strong organizational and project management skills, with the ability to manage multiple priorities and drive initiatives from planning through execution.
• Excellent written and verbal communication skills, with strong attention to detail and the ability to collaborate effectively across teams.

Nice to Have Skills & Qualifications

• Experience working in B2B SaaS and/or a start-up environment
• Experience creating customer-facing materials and content (bonus: familiarity with design tools like Canva or Figma)
• Experience supporting virtual or in-person events
• Familiarity with marketing automation, segmentation, and campaign reporting

Total Rewards at myKaarma

At myKaarma, we offer a comprehensive Total Rewards package that extends beyond the base salary. Our commitment to competitive compensation includes bonuses and benefits that support both personal and professional well-being:

• Flexible Work Environment: We embrace a high-performance, flexible structure that values freedom and responsibility. Our “Highly Aligned, Loosely Coupled” model empowers teams to innovate and continuously improve using data-driven insights.
• Health and Wellness: Comprehensive medical, dental, vision, life, and disability benefits, along with wellness and telework stipends.
• Time Off: Generous vacation time to recharge and balance life outside work.
• In-Office Perks: Enjoy dog-friendly offices and unlimited snacks or refreshments onsite.

Pay Range

The starting salary range for this role is $65,000-80,000, depending on experience and qualifications, reflecting our dedication to competitive industry compensation. Additional details about our Total Rewards package will be shared during recruitment.