GTM AI Analyst

About the Role

At Sovos, we're transforming how companies around the world manage tax compliance, helping half of the Fortune 500 and thousands more stay ahead in a complex, ever-changing global regulatory landscape. As a GTM AI Analyst, you'll serve as the hands-on lead and primary coordinator for the technology portfolio supporting our go-to-market organization. You'll increase seller and team productivity by administering and optimizing GTM tools with a focus on artificial intelligence, identifying opportunities to simplify work, increasing adoption, and applying automation to reduce manual effort and improve execution.

Responsibilities

• Define the GTM technology strategy and roadmap based on business priorities, productivity opportunities, and evolving organizational needs, assessing the current portfolio for capability gaps, duplication, and underutilized functionality.
• Translate GTM productivity challenges into clear business and functional requirements, evaluate available tools, modules, AI capabilities, and automation options, develop business cases, and recommend solutions that deliver the greatest operational value and return on investment.
• Partner with Sales Operations, IT, system administrators, Security, and vendors to translate approved technology decisions into implementation requirements and validate that delivered solutions meet intended business outcomes.
• Identify repeatable GTM activities that can be improved through generative AI, workflow automation, intelligent assistants, and other emerging capabilities, then prototype solutions, document requirements, coordinate testing, and support responsible rollout.
• Analyze seller and team workflows to identify unnecessary steps, duplicate work, disconnected tools, adoption barriers, and opportunities to simplify or automate processes.
• Develop practical user guidance, training materials, office hours, launch communications, and adoption plans while gathering feedback and reinforcing standard ways of working.
• Define and track adoption, utilization, time savings, user satisfaction, process performance, and business impact, providing regular reporting and recommendations to GTM leadership.

Qualifications

• Built experience in Revenue Operations, Sales Operations, Marketing Operations, Customer Success Operations, business systems, business analysis, or a related GTM function.
• Hands-on experience supporting, administering, implementing, or optimizing Software as a Service (SaaS) business tools.
• Demonstrated ability to document end-to-end business processes, identify gaps and inefficiencies, and translate business needs into clear requirements and technology-enabled solutions.
• Working knowledge of Salesforce and common GTM technology categories such as sales engagement, enablement, conversation intelligence, forecasting, data enrichment, customer success, analytics, or productivity platforms.
• Analytical skills, attention to detail, documentation discipline, and the ability to manage multiple priorities.
• Clear written and verbal communication skills, including the ability to explain technical concepts in business terms.
• Comfort with AI-assisted workflows, generative AI tools, copilots, workflow automation, or low-code/no-code platforms in a business environment (preferred).

Benefits

• Global Mentoring Program
• AI Tools and Technology from Day 1
• Continuous Learning and Development
• Language Learning Support
• Global Employee Recognition Platform and Programs
• Global Parental Leave Policy
• Flexible Time-Off
• Comprehensive Health, Dental and Vision Insurance
• 401(k) with company match
• HSA with Sovos match
• Tuition Reimbursement
• Volunteer Time Off and Charitable Giving Match