Growth Specialist (Enterprise SaaS) NY
Software Improvement Group · New York, NY · 4 wk ago
On-siteBusiness DevelopmentFull-time
Key Responsibilities
- Develop integrated campaigns that focus on generating qualified opportunities, rather than simply leads.
- Identify and prioritise organisations that align with our Ideal Customer Profile. Conduct thorough research on company initiatives, industry challenges, and potential buying signals prior to outreach.
- Initiate conversations with decision-makers and influencers, such as CIOs and IT Directors, through targeted cold calls and follow-up communication channels.
- Design and implement targeted campaigns for strategic enterprise and public sector accounts.
- Create assets and programs—such as ROI tools, case studies, and business cases—that facilitate opportunities progressing through lengthy sales cycles.
- Collaborate with sales teams to provide messaging frameworks, pitch materials, and competitive insights.
- Conduct structured experiments aimed at optimising campaign performance and conversion rates throughout the sales funnel.
- Work with strategic partners, integrators, and industry associations to engage new enterprise audiences.
- Monitor pipeline performance and campaign effectiveness, turning insights into actionable improvements.
What success looks like
- Generating a stronger qualified pipeline.
- Accelerating deal velocity in enterprise opportunities.
- Increasing engagement from buying committees and key stakeholders.
- Achieving measurable revenue growth from existing customers.
Job Requirements
- 4 to 7 years of experience in growth, demand generation, or B2B marketing.
- Experience working with enterprise-level customers and complex buying processes.
- Strong understanding of account-based marketing (ABM) and pipeline-focused marketing strategies.
- Ability to collaborate closely with sales teams and revenue leaders.
- An analytical mindset with experience using marketing and sales data to drive decisions.
- Strong project management and communication skills.
- Experience in North American markets, whether in the enterprise sector or public sector, is a plus.
Nice to have
- Experience with enterprise SaaS solutions with high ACV/ASP.
- Experience with Salesforce and growth tooling.
- Exposure to growth experimentation frameworks.