Growth Marketing Specialist (Remote, United States EST/CST Preferred)

About the role

We're looking for a Growth Marketing Specialist to join our North America marketing team, working for the Senior Growth Marketing Manager on account-based marketing programs, webinars, campaigns, and field initiatives.

Responsibilities

• Campaign & Event Execution:
  • Collaborate with the Senior Growth Marketing Manager to execute account-based marketing campaigns, field marketing programs, executive dinners, webinars, roundtables, trade shows, and other demand generation initiatives.
  • Own the logistics and help deliver exceptional experiences for prospects, customers, and partners.
  • Research and book venues, catering, meeting spaces, and vendors that set the right tone.
  • Cook up end-to-end webinar execution including speaker coordination, registration management, attendee communications, platform logistics, live event support, recordings, and post-event follow-up.
  • Send invitations, confirmations, and follow-up communications to prospects and customers.
  • Keep event registration, attendee lists, and pre/post-event details organized and running smoothly.
  • Support account-based marketing and sales outreach initiatives by preparing target account lists, campaign materials, event assets, invitations, and coordinating post-event sales follow-up.
  • Help organize and maintain prospect and account contact lists for campaigns.
  • Pull reports and dashboards to help the team track campaign performance and engagement.
• Data & CRM Management:
  • Keep lead, contact, and account data accurate and up to date in Salesforce.com.
  • Log inbound leads and event attendees into the CRM promptly after activities.
  • Partner with Sales Development Representatives (SDRs) to make sure event and campaign leads receive timely, thoughtful follow-up.
  • Manage campaign setup, campaign membership, list imports, attendee uploads, segmentation, tagging contacts, and maintain clean data in HubSpot.
• Campaign Operations & Field Marketing Logistics:
  • Coordinate campaign deliverables across Marketing, Sales, partners, and vendors to keep projects moving forward and ensure deadlines are met.
  • Build and maintain Asana project templates, project timelines, and task trackers to keep campaigns and events organized and on schedule.
  • Coordinate with vendors, manage shipments, make sure event materials arrive where they need to be, and support onsite event setup as needed.
  • Track budgets, purchase orders, invoices, and receipts for events and campaigns.
  • Contribute to campaign briefs, one-pagers, and supporting materials.
• AI-Assisted Execution:
  • Use AI tools like ChatGPT and Claude to draft communications, summarize research, assist with campaign execution, project management, and operational efficiency.
  • Help surface campaign performance insights using AI assistance, feeding learnings back to the team.

How We Work Together

• Shared Ownership: Everyone on the team takes pride in what we build together, from the big strategy down to the details that make campaigns work.
• Open Communication: We talk to each other early and often — surfacing questions or challenges is encouraged, not penalized.
• Growing Together: We're invested in your development, and we'll help you build skills in ABM, demand generation, and sales-aligned marketing along the way.

What We're Looking For

• Required Qualifications:
• 1-2+ years of experience in marketing, field marketing, demand generation, event coordination, or a related area.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Hands-on experience or strong familiarity with Salesforce.com or HubSpot for data entry, record management, and reporting.
• Excellent organizational skills and attention to detail, with the ability to juggle multiple priorities with confidence.
• Strong written and verbal communication skills — you're comfortable reaching out to prospects in a professional, personable way.
• Self-motivated and dependable in a remote environment, with great follow-through.
• Ability and willingness to travel approximately 25% to support field marketing events, dinners, and trade shows.
• AI Fluency: We actively use AI tools as part of how we work, and we'd love someone who's comfortable doing the same, whether that's drafting outreach, summarizing research, or helping organize data. Tools like ChatGPT and Claude are part of our everyday toolkit.

• Nice to Have:
• Experience supporting B2B marketing at a SaaS or technology company.
• Familiarity with account-based marketing concepts and target account strategies.
• Genuine enthusiasm for AI tools and how they can help teams work smarter.
• Experience using project management tools such as Asana or similar platforms.

Why M-Files?

• What We Offer:
• As a remote-enabled company, our employees enjoy the flexibility to establish their own life/work balance.
• 10 paid holidays annually.
• Matching 401K Plan (25% of employee's contribution up to the IRS max).
• Health insurance (PPO and HDHP/HSA plans offered).
• Dental insurance.
• Vision insurance.
• Life insurance (1x employee salary).
• Short-term disability (employer paid).
• Long-term disability (employer paid).
• Flexible Spending Plan (medical and dependent).