Growth Marketing Optimization Associate
HRCap, Inc. · United States · 1 mo ago
RemoteRemoteMarketing$60k–$76k/yrFull-time
Responsibilities
- Funnel Conversion Telemetry Tracking: Extract, clean, and model click-through data sheets, bounce rate percentages, and customer acquisition metrics across digital marketing campaign trackers.
- A/B Testing Alignment Support: Build, schedule, and track distinct ad copy variations, landing page structure adjustments, and sign-up button iterations across advertising profiles.
- Growth Dashboard Accounting: Pull and aggregate weekly marketing spend attribution values and lead generation totals to construct visual variance charts for campaign reviews.
- Campaign Performance Auditing: Analyze underperforming acquisition channels to identify trends and provide actionable recommendations for budget optimization.
- Cross-Functional Collaboration: Partner with creative and content teams to align landing page design and ad copy strategies with performance data insights.
- Market & Competitive Research: Monitor industry trends and competitor tactics to propose new testing opportunities and acquisition strategies.
Requirements
- Educational Background: Bachelor’s degree in Marketing Analytics, Statistics, Data Operations, Business Management, or a related quantitative corporate field.
- Experience Level: 0 to 2 years of professional experience, including performance marketing internships, managing corporate social ad profiles, or intensive data analysis project portfolios.
- Numeric Logic Mastery: Strong technical proficiency manipulating spreadsheet tables inside Microsoft Excel (pivot tables, formula data sorting) paired with an analytical approach to solving problems.
- Communication & Reporting: Ability to clearly articulate complex data findings to non-technical stakeholders and prepare concise performance reports.
- Adaptability & Learning Agility: Eagerness to stay updated with rapidly evolving digital marketing technologies and quickly adopt new tools or platforms.
Preferred Qualifications
- Practical foundational familiarity with digital advertising console suites (such as Google Ads or Meta Ads Manager).
- Conceptual awareness of web traffic analytics architectures (such as Google Analytics 4 tracking tags).
Pay
Salary Range: $60,000 – $76,000 USD base structure + Team Conversion Performance Bonuses and Home Office Workspace Allowances.
Schedule
Employment Type: Full-Time, Permanent
Job Location & Details: 100% Remote (USA)