Jobs · Marketing

Growth Marketing Optimization Associate

HRCap, Inc. · United States · 1 mo ago
RemoteRemoteMarketing$60k–$76k/yrFull-time

Responsibilities

  • Funnel Conversion Telemetry Tracking: Extract, clean, and model click-through data sheets, bounce rate percentages, and customer acquisition metrics across digital marketing campaign trackers.
  • A/B Testing Alignment Support: Build, schedule, and track distinct ad copy variations, landing page structure adjustments, and sign-up button iterations across advertising profiles.
  • Growth Dashboard Accounting: Pull and aggregate weekly marketing spend attribution values and lead generation totals to construct visual variance charts for campaign reviews.
  • Campaign Performance Auditing: Analyze underperforming acquisition channels to identify trends and provide actionable recommendations for budget optimization.
  • Cross-Functional Collaboration: Partner with creative and content teams to align landing page design and ad copy strategies with performance data insights.
  • Market & Competitive Research: Monitor industry trends and competitor tactics to propose new testing opportunities and acquisition strategies.

Requirements

  • Educational Background: Bachelor’s degree in Marketing Analytics, Statistics, Data Operations, Business Management, or a related quantitative corporate field.
  • Experience Level: 0 to 2 years of professional experience, including performance marketing internships, managing corporate social ad profiles, or intensive data analysis project portfolios.
  • Numeric Logic Mastery: Strong technical proficiency manipulating spreadsheet tables inside Microsoft Excel (pivot tables, formula data sorting) paired with an analytical approach to solving problems.
  • Communication & Reporting: Ability to clearly articulate complex data findings to non-technical stakeholders and prepare concise performance reports.
  • Adaptability & Learning Agility: Eagerness to stay updated with rapidly evolving digital marketing technologies and quickly adopt new tools or platforms.

Preferred Qualifications

  • Practical foundational familiarity with digital advertising console suites (such as Google Ads or Meta Ads Manager).
  • Conceptual awareness of web traffic analytics architectures (such as Google Analytics 4 tracking tags).

Pay

Salary Range: $60,000 – $76,000 USD base structure + Team Conversion Performance Bonuses and Home Office Workspace Allowances.

Schedule

Employment Type: Full-Time, Permanent
Job Location & Details: 100% Remote (USA)

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