Growth Marketing Manager [Remote]

We need to output HTML fragment with sections: About Us, Position Purpose, Position Summary, Responsibilities (maybe broken into sub-sections? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need headings for sections that have content. We have About Us (the "About Us" paragraph). Position Purpose (a paragraph). Position Summary (a list of bullet points? Actually it's a paragraph with bullet-like lines starting with "The Growth Marketing Manager Supports The Company By ..." then a list of items each starting with a verb. Those are likely a list. We'll treat as

• . Responsibilities: many bullet points under subheadings (LEAD, MANAGE, AND HOLD TEAM ACCOUNTABLE (LMA), INTERNAL COMMUNICATION AND RELATIONSHIPS, MARKETING STRATEGY & PLANNING, PIPELINE & SALES ENABLEMENT, BRAND, CONTENT & THOUGHT LEADERSHIP, CHANNELS & CAMPAIGNS, MARKETING OPERATIONS & REPORTING). Those could be separate sections or we could keep as a single Responsibilities section with subheadings? The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid subheadings inside? Probably we should keep main sections only. But we have many subheadings inside Responsibilities; we could keep them as

  maybe but not allowed? The instruction only says use

  for section headings (list). It doesn't forbid other headings, but to be safe we could keep Responsibilities as a single section with

  • for each bullet, ignoring the subheadings (they are just bolded). However we need to preserve ALL substantive information; we can keep the subheadings as part of the list item text (maybe as ). That's okay. Qualifications: list of items. Benefits: list. Pay: Salary Expected base salary range is $85,000 - $115,000 annually, based on experience. Also later "The Pay Range For This Role Is 85,000 - 115,000 USD per year(Richmond, VA)". We'll include Pay section with that info. Schedule: Not mentioned besides hybrid workspace for Richmonders (only Mondays are required) and remote locations. That's schedule info? Could be considered Schedule. The instruction: include a section ONLY when posting has real, specific content for it. We have hybrid workspace detail: "Hybrid workspace for Richmonders (only Mondays are required)". That's schedule. Also remote employee locations. So we can create a Schedule section with that info. We must not repeat job title as heading. Not include Job ID etc. Remove boilerplate like Equal Opportunity etc. Also remove list of awards? That's substantive? It's a list of awards; could be included maybe under a section like "Awards" but not in allowed headings list. The instruction says use those headings only; but we could include other headings if needed? It says "Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but suggests those are typical. Safer to stick to those. Awards could be omitted? It's substantive but not required headings; we could incorporate into About Us or maybe a separate section "Awards" but not in list. Might be okay to include as a

    after About Us. However instruction: "Prefer a few substantive sections over many thin ones." So we could add Awards as a

    within About Us or after. I'd include as a separate

    maybe under About Us. We must output only HTML fragment, no /, no markdown fences. Let's craft:

    About Us

    Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to building strong, lasting partnerships with our clients. For over a decade, we’ve championed transparency and collaboration to deliver measurable results that help businesses grow. We act as an extension of our clients’ marketing teams, developing customized digital marketing strategies aligned with their unique goals and services. Our team of experienced digital marketing analysts works side-by-side with clients to gain a deeper understanding of their business, industry, and competitors. By identifying ideal target audiences and uncovering what sets our clients apart, we help their brands stand out and achieve meaningful, measurable impact.

    Awards: 1x US Search Awards - Best Small PPC Agency; 8x Outside Best Places to Work; 8x Virginia Business Best Places to Work; 3x Search Engine Land Finalist

    Position Purpose

    The Growth Marketing Manager partners with the CEO and leadership team to define Workshop Digital's marketing strategy and is responsible for increasing Workshop’s brand visibility and driving qualified pipeline for the Business Development team. The Growth Marketing Manager builds and executes the annual marketing plan, stewards the Workshop Digital brand, and manages the Marketing Coordinator. This role is both strategic and hands-on: they set the direction for internal marketing and personally deliver key pieces, while growing the coordinator's ownership of day-to-day execution.

    Position Summary

    • Advising the CEO and Leadership Team proactively on marketing strategy, positioning, and growth opportunities
    • Building and owning the annual marketing plan, quarterly goals, and marketing budget
    • Leading, managing, and developing the Marketing Coordinator function
    • Generating marketing-sourced pipeline and partnering with Business Development to convert it into revenue
    • Stewarding the Workshop Digital brand, messaging, and positioning across every channel
    • Leading content, thought leadership, and sales enablement efforts that showcase our expertise and client results
    • Owning marketing operations, including CRM, marketing automation, attribution, and reporting
    • Supporting recruitment marketing that positions Workshop Digital as a best place to work
    • Maintaining a pulse on industry trends, competitors, and emerging channels, including AI search

    Responsibilities

    • LEAD, MANAGE, AND HOLD TEAM ACCOUNTABLE (LMA)
      • Directly manage the Marketing Coordinator, setting clear weekly and quarterly priorities
      • Define personal and professional development goals for direct reports and track progress towards reaching them
      • Conduct effective one-on-ones, team meetings, and quarterly check-ins with direct reports, providing ongoing feedback, coaching, and support
      • Review the coordinator's work for quality, accuracy, and brand alignment before it goes live
      • Identify opportunities for the coordinator to take greater ownership and accountability for processes and channels
      • Build and document marketing workflows, SOPs, and calendars so work runs smoothly and consistently
      • Drive opportunities for process/procedure improvement
      • Listen to team members' concerns and proactively address and resolve issues or conflicts
      • Escalate significant issues or concerns to your direct manager or the Leadership Team, as appropriate
      • Hire, onboard, and manage freelancers and vendors as needed to extend team capacity
    • INTERNAL COMMUNICATION AND RELATIONSHIPS
      • Proactively seek and gracefully receive feedback
      • Tactfully share feedback with colleagues
      • Partner with Business Development, Client Services, and department leads to align marketing with company objectives
      • Recruit internal subject matter experts to contribute to content, webinars, and speaking opportunities
      • Share marketing plans, results, and upcoming campaigns with the company so everyone knows what marketing is doing and why
      • Identify, approve, lead, or delegate special projects
    • MARKETING STRATEGY & PLANNING
      • Own Workshop Digital's marketing strategy, focused on new client acquisition, client retention and expansion, and brand awareness
      • Build the annual marketing plan and quarterly goals, and present them to the CEO and Leadership Team for approval
      • Define and maintain our ideal client profiles, target industries, and positioning for each service line
      • Own and manage the marketing budget, allocating spend across channels to maximize ROI
      • Establish marketing KPIs in partnership with leadership, and adapt strategy based on results
      • Conduct competitor and target audience research to sharpen positioning and uncover opportunities
    • PIPELINE & SALES ENABLEMENT
      • Generate marketing-sourced pipeline that meets agreed targets for marketing qualified leads (MQLs) and sales qualified leads (SQLs)
      • Define and maintain the lead handoff process with Business Development
      • Develop lead nurture programs that move prospects from first touch to a sales conversation
      • Create and maintain sales enablement materials, including pitch decks, one-pagers, case studies, and proposal content
      • Support account-based marketing efforts for high-priority prospects
    • BRAND, CONTENT & THOUGHT LEADERSHIP
      • Serve as the steward of the Workshop Digital brand, ensuring all marketing follows our brand guidelines and voice
      • Develop and execute a content strategy that showcases our expertise, client results, and industry thought leadership
      • Own the company website as a lead generation asset, including landing pages, conversion paths, and ongoing optimization
      • Build a steady pipeline of client case studies and success stories in partnership with Client Services
      • Lead award, speaking opportunities, events, and webinar submissions
      • Own PR efforts
      • Manage partner marketing opportunities
    • CHANNELS & CAMPAIGNS
      • Own campaign briefs and ensure the successful planning, execution, and measurement of campaigns within established timelines and budgets
      • Oversee execution across all marketing channels including, but not limited to, LinkedIn and other social channels, email, SEO, paid media, and events
      • Ensure Workshop Digital is visible in AI-driven search experiences and answer engines, not just traditional search results
      • Implement A/B testing and experimentation to optimize messaging, creative, and channel performance
      • Develop and execute recruitment marketing campaigns in partnership with People Operations
    • MARKETING OPERATIONS & REPORTING
      • Own the CRM and marketing automation platforms, including lead scoring, list management, and data quality
      • Maintain attribution and tracking so marketing's contribution to pipeline and revenue is clear
      • Develop and maintain regular reporting on marketing performance, pipeline, and ROI for the Leadership Team
      • Translate data into actionable insights and recommendations
      • Ensure all marketing activities follow applicable regulations and best practices, including privacy, email consent, and client approval of case studies and testimonials
      • Monitor industry trends, emerging channels, and marketing technology, and recommend cost-effective solutions

    Qualifications

    • 4+ years of experience in B2B growth marketing, with a track record of driving pipeline and revenue growth
    • Agency or professional services marketing experience strongly preferred
    • 2+ years of