Growth Marketing Manager, Paid Social & Display

About the role

We are seeking a Growth Marketing Manager to launch and scale paid social and display channels for Kin's customer acquisition strategy. The ideal candidate will own the paid social campaigns, build and optimize display and programmatic advertising, and develop remarketing and retargeting strategies.

Responsibilities

• Own Kin's paid social campaigns end-to-end, including audience targeting, bid strategy, ad concepts, and budget allocation
• Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements
• Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness
• Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
• Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
• Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
• Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals

Requirements

• 4–7 years of experience in paid social, display, or digital media buying, ideally in a high-growth, insurance, or fintech environment
• Hands-on Meta Ads Manager expertise, including 3+ years running Meta campaigns directly with working knowledge of auction dynamics, conversion tracking, and ad products
• Google Display Network and programmatic display experience
• Proven track record growing paid acquisition volume while improving CAC
• Experience building and scaling remarketing and retargeting programs across channels, including audience segmentation strategies (custom, lookalike, and behavioral)
• Strong analytical fluency — comfortable pulling and interpreting campaign data, and conversant in incrementality, attribution, and CAC/LTV
• Familiarity with pixel implementation, conversion tracking, and attribution modeling
• Experience developing creative briefs and running structured creative and landing page tests
• Effective cross-functional collaborator across Creative, Lifecycle Marketing, and Analytics; able to operate independently and drive decisions without a lot of oversight
• Comfortable using AI and LLM tools to accelerate work