Growth Marketing Manager, Paid Social

About the role

We are looking for a highly analytical and resourceful Growth Marketing Manager to drive the execution of our paid social and retargeting programs. This is an experimentation-heavy role focused on advancing a broad range of growth initiatives, from scaling Faire’s paid retargeting program to launching brand acquisition tests. Additionally, the role will support day-to-day paid social campaign management to ensure we hit KPI goals through the optimization of key performance levers.

Qualifications

• 3-5 years direct, hands-on experience managing medium scale campaigns on Meta and other paid social channels with focus on optimizing for down-funnel metrics.
• Strong understanding of paid marketing metrics (CPM, CTR, CVR) and the appropriate levers to pull in different scenarios
• Proficiency with marketing automation tools for optimizing and making bulk campaign changes (e.g. Smartly, Hunch, Omneky)
• Hightly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)
• Experience using AI and automation to improve workflows and output quality such as campaign QA and analytics
• Track record as a fast learner with a knack for creative and technical solutions.
• Experience using paid marketing for retargeting and reengagement a strong plus
• Familiarity with AB testing and incrementality testing
• Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus
• Experience in managing a cross-border program is a plus
• Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously

Pay

San Francisco: the pay range for this role is $118,500 to $163,000 per year.

Schedule

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Workplace

Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

Why you’ll love working at Faire

Moves fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.
Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.
Best in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.
Real rewards. Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.
Belonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.

Privacy

For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)