Growth Marketing Manager: Paid Social

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. Remove boilerplate like EEO, legal, etc. Must preserve all substantive info. We need to parse the posting. Content: - Intro: "We Are: NoGood is an award-winning, tech-enabled growth consultancy ..." This is about the company. Could be "About the role"? Actually "We Are" is about company. Could be "About the role"? Usually "About the role" describes the job. But we have "We Are" describing company; maybe we can put under "About the role"? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose appropriate headings based on content. We have sections: - "We Are:" (company overview) maybe "About the company" but not in list. Could be "About the role"? Not exactly. Could be "About the role" includes description of role and company? Might be okay to put company overview under "About the role". But we also have "We are looking for:" which is basically role description. Better: Use "About the role" for description of role and expectations. Then "Responsibilities" for "You will do:" list. Then "Requirements" or "Qualifications" for "You have:" list. Then "Skills" maybe for specific skills like Meta platforms, etc. Then "Benefits" for "Benefits & Perks Of Becoming a NoGoodie:" list. Then "Pay" for compensation range. No schedule given. We must not include sections with filler like "commensurate with experience". Not present. We must not include Job ID etc. We must remove EEO etc. We must preserve all substantive info. Let's extract substantive info: Company description: "NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech. Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more. Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood?" Role description: "We are looking for: We are seeking a Paid Social Growth Marketing Manager expert who has managed at least 7 figures in ad spend throughout their career. This is a client facing role and will navigate client conversations and updates. If you have experience managing spend for a B2B SaaS product or a D2C brand, that’s a major plus. You also must have demonstrated experience working with creative teams to ensure you’ve launched holistic paid social campaigns that encompass a full funnel marketing approach to acquiring & retaining customers." Requirements/Qualifications: "You have: Minimum 3+ years of experience managing ad spend across Meta platforms. If you have experience managing ad spend across other paid social channels (LinkedIn, TikTok, Reddit), that’s a major plus. Spent at least 7 figures in ad spend ($1 million – $10 million minimum) across your career. The more experience you have on spending (and spending efficiently, the better). Deep knowledge liaising with product to set up events on different ad platforms as well as ensuring all the events are setup properly and firing at the appropriate places (having experience with Google Tag Manager and Hubspot is a plus). You must have experience working with the creative team to produce high quality ad assets (static imagery & video) that have proven to drive lower funnel results while staying true to branding guidelines. You must have experience with walking through a reporting structure to communicate/display ad performance across different platforms and report on on-going experiments that need to be tested. You must be highly analytical and obsessed with achieving client KPIs. Experience with the intersection of paid, owned and earned media in social campaign orchestration is a plus. Passionate about the social media landscape, and can demonstrate thought leadership in the space." Responsibilities: "You will do: Craft strategy and run Paid Social accounts for several clients across verticals. Potential to work in B2B, D2C, and healthcare. Expertise in technical levers of the search platforms such as match type and query-to-keyword mapping, bid strategy selection, campaign/ad group segmentation, and audience layering (in-market, customer match). Have a deep understanding of our client’s products and competitors so you can launch the most effective paid social campaigns that drive period-over-period or year-over-year improvements Liaison with the creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines. Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc. Act as an advisor to guide a client on improving their bottom of funnel performance to improve various KPIs such as CPL, CPSQL, ROAS, CPA etc. Staying on top of client communication + demonstrates strong project management skills. Provide strategic insight on emerging trends and industry developments as they impact the social media landscape." Benefits: list: "Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities Health First: Premium Medical, Dental & Vision Coverage Flex Work Environment: hybrid at HQ and remote globally Set Up Shop: Home Office Stipend Recharge Anytime: Unlimited PTO Plan Family First: Paid Parental Leave Plan Secure Your Future: 401(k) Plan with Employer Matching Level Up: Mentorship & Career Growth Support Always Be Learning: Access to Top-tier Resources & Industry Experts Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite) Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours Grow With Us: Endless Opportunities to Lead & Succeed Keep on Shining: Ongoing Employee Development Programs" Pay: "The compensation range for this position is $80,000-$95,000." Schedule: Not mentioned. We should not include EEO etc. Now produce HTML with headings

and content. We need to decide which sections to include: About the role (maybe combine company overview + role description?), Responsibilities, Requirements (or Qualifications), Skills (maybe separate technical skills), Benefits, Pay. We must not create sections with filler. Ensure each heading has substantive content. Let's craft:

About the role

NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech. Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more. Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood? We are seeking a Paid Social Growth Marketing Manager expert who has managed at least 7 figures in ad spend throughout their career. This is a client facing role and will navigate client conversations and updates. If you have experience managing spend for a B2B SaaS product or a D2C brand, that’s a major plus. You also must have demonstrated experience working with creative teams to ensure you’ve launched holistic paid social campaigns that encompass a full funnel marketing approach to acquiring & retaining customers.

That seems okay.

Responsibilities

• Craft strategy and run Paid Social accounts for several clients across verticals.
• Potential to work in B2B, D2C, and healthcare.
• Expertise in technical levers of the search platforms such as match type and query-to-keyword mapping, bid strategy selection, campaign/ad group segmentation, and audience layering (in-market, customer match).
• Have a deep understanding of our client’s products and competitors so you can launch the most effective paid social campaigns that drive period-over-period or year-over-year improvements.
• Liaison with the creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines.
• Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc.
• Act as an advisor to guide a client on improving their bottom of funnel performance to improve various KPIs such as CPL, CPSQL, ROAS, CPA etc.
• Staying on top of client communication + demonstrates strong project management skills.
• Provide strategic insight on emerging trends and industry developments as they impact the social media landscape.

Requirements

• Minimum 3+ years of experience managing ad spend across Meta platforms.
• Experience managing ad spend across other paid social channels (LinkedIn, TikTok, Reddit) is a major plus.
• Spent at least 7 figures in ad spend ($1 million – $10 million minimum) across your career.
• Deep knowledge liaising with product to set up events on different ad platforms and ensuring all events are set up properly and firing at the appropriate places (experience with Google Tag Manager and HubSpot is a plus).
• Experience working with the creative team to produce high quality ad assets (static imagery & video) that drive lower funnel results while staying true to branding guidelines.
• Experience with walking through a reporting structure to communicate/display ad performance across different platforms and report on ongoing experiments that need to be tested.
• Highly analytical and obsessed with achieving client KPIs.
• Experience with the intersection of paid, owned and earned media in social campaign orchestration is a plus.
• Passionate about the social media landscape and able to demonstrate thought leadership in the space.

We could also have a Skills section but maybe not needed; we can incorporate skills in Requirements. The instruction says we can use Skills heading if we have specific skill content. We have many skill-like items; but we already have Requirements covering them. Could also add Skills for technical proficiencies: Meta platforms, Google Tag Manager, HubSpot, etc. But to avoid duplication, we can keep Requirements. Benefits:

Benefits

• Base Pay + Profit Sharing & Commissions Opportunities
• Premium Medical, Dental & Vision Coverage
• Hybrid work environment (HQ and remote globally)
• Home Office Stipend
• Unlimited PTO Plan
• Paid Parental Leave Plan
• 401(k) Plan with Employer Matching
• Mentorship & Career Growth Support
• Access to Top-tier Resources & Industry Experts
• Quarterly Team Trips (Onsite and Offsite)
• Gym, Wellness, and Access to Mental Health Plans
• Free Lunch, Snacks, Cold Brew, & Happy Hours
• Endless