Growth Marketing Manager: Paid Search and Display
What We Are Looking For
Paid Search, display, and video are central to how we acquire customers across the full funnel. As the Growth Marketing Manager for Paid Search & Display, you will set the strategy, manage the platforms and partners, direct AI tools for execution, and bring the analytical rigor that these channels require. You will also collaborate with cross-functional teams on how we improve performance beyond the ad itself, connecting channel signals to the full customer journey.
What You Will Own And How You Will Make A Difference
Own strategy across Google, Display, and CTV
Set the channel strategy for all these platforms including account and campaign architecture, funnel coverage, and budget allocation across each platform
Own budget pacing across all channels; make real-time reallocation decisions based on performance signals
Lead incrementality test design for search, display, and CTV channels in coordination with our measurement stack
Contribute channel-level commentary to weekly cross-channel performance reporting
Stay ahead of platform and product changes across all four channels — Smart Bidding updates, search evolution, DSP feature releases, and measurement developments
Manage platform and agency relationships
Serve as the primary point of contact for all platform and agency relationships
Manage day-to-day communication and performance accountability with external partners on your channels
Evaluate partner and vendor performance against clear outcomes; own the relationship and the decisions that come with it
Consolidate institutional knowledge internally so that performance insights and channel history live with the team, not outside it
Direct, evaluate, and push back on AI and automation tools
Oversee and direct AI execution tools for bid management, audience optimization, pacing, and creative performance with curiosity about what they can do and healthy skepticism about when they are not working
Interrogate automated optimization outputs: understand what the tool is doing, why it is making those decisions, and whether the logic actually serves the strategy
Set guardrails, test protocols, and performance benchmarks that hold AI tools accountable to real outcomes, not just internal optimization metrics
Lead AI tool evaluation with an analytical eye; you define the test and interpret the results
Partner on creative strategy and landing page testing
Work closely with key stakeholders on creative brief direction — bring the performance signal and channel hypothesis to inform what gets made and why
Contribute channel-informed hypotheses to our landing page and site testing process — your performance data is a key input into how we optimize the post-click experience
Participate in creative QA before launch and contribute to post-launch performance interpretation