Growth Marketing Manager, New Client Acquisition

About the role

sundays is a non-toxic nail care brand with six studios in New York City and a seventh opening soon. This role focuses on driving new client acquisition through Google Ads, paid search, local SEO, and other strategies.

Responsibilities

• Own qualified new client acquisition across sundays studio locations.
• Manage and optimize Google Ads, paid search, local paid campaigns, and Meta Ads where relevant.
• Improve local SEO and Google Business Profile visibility for each studio.
• Build, test, and improve neighborhood-specific landing pages, offers, and booking paths.
• Track new client bookings, CAC, website-to-booking conversion, revenue by channel, and performance by location.
• Identify which neighborhoods, keywords, services, offers, and campaigns bring in the strongest new clients.
• Improve the booking funnel so more website visitors become first-time appointments.
• Partner with the internal marketing team on local community, events, partnerships, and campaigns that support client acquisition.
• Partner with the retention and email function to improve first-time client follow-up, second-visit conversion, and package or 3-pack conversion.
• Support location-specific growth plans for new studios, slower periods, and underperforming locations.

Requirements

• A hands-on growth marketer with experience growing booked appointments, reservations, visits, leads, or in-store traffic for a local service, restaurant, gym, wellness, beauty, hospitality, med spa, salon, fitness, or multi-location retail business.
• Comfortable with Google Ads, GA4, Google Business Profile, Meta Ads, landing pages, UTM tracking, and reporting.
• Connects marketing to revenue, focusing on new clients, CAC, conversion rate, repeat visits, package conversion, and revenue by channel.
• Practical with data, able to look at weekly performance, spot patterns, diagnose what is not working, and recommend the next useful test.
• Understands that each studio may need a different mix of messaging, offers, keywords, landing pages, and local context.
• Uses AI to move faster and improve quality, using AI tools for keyword research, local market analysis, ad testing, landing page iteration, campaign diagnostics, reporting summaries, and competitive research.