Growth Marketing Manager, Developer Acquisition
Job Summary
As the Growth Marketing Manager, Developer Acquisition at Bluebox.ai, you will drive awareness and adoption of the AI coding agent debugging solution among developers. Your role involves running acquisition experiments across various developer-centric channels, owning paid media, and managing the Bluebox content pipeline.
Key Responsibilities
Run acquisition experiments across dev-centric channels such as developer newsletters, Reddit, category search, YouTube, podcasts, news aggregators, and community sponsorships.
Leverage paid media targeting developers, including awareness placements, paid influencer videos, livestreams, and articles, with real budget discipline and clear read on cost per sign-up.
Own paid and measured channels (paid media, attribution, paid experiments).
Experiment with search, AI-SEO, and LLM Optimization as acquisition channels, learning how developers and their coding agents discover tools, and feeding what works back to the team.
Own channel and campaign attribution, building an honest measurement picture in a market where developer attribution is genuinely complex, and reporting against sign-ups, first meaningful usage, and activation rather than impressions.
Execute the Bluebox content pipeline across blog, social, and paid placements, turning editorial direction into shipped content on a cadence the team can rely on.
Market to developers without sounding like marketing, understanding their needs and challenges, and shipping something genuinely useful.
Requirements
2–3 years of hands-on experience owning growth, performance, or demand generation marketing for a developer-focused or deeply technical product.
Time at a startup or growth-stage team, where iterative, non-deterministic work is familiar territory.
A track record of owning at least two acquisition channels end to end, taking at least one from a scrappy experiment to something repeatable you can point to.
Fluency with funnel analytics and attribution, building your own dashboards, challenging what a number actually means, and designing tests that answer the question rather than decorate a decision that's already been made.
Hands-on paid media execution across dev-native surfaces such as paid search, paid social (including Reddit and X), newsletter sponsorships, YouTube, and developer ad networks.
The ability to market to developers without sounding like marketing, reading the newsletters they read, understanding why most B2B campaigns fall flat with this audience, and shipping something genuinely useful.
Experience with SEO and answer-engine optimization for technical audiences.
What Will Help You Succeed
2–3 years of hands-on experience owning growth, performance, or demand generation marketing for a developer-focused or deeply technical product.
Time at a startup or growth-stage team, where iterative, non-deterministic work is familiar territory.
A track record of owning at least two acquisition channels end to end, taking at least one from a scrappy experiment to something repeatable you can point to.
Fluency with funnel analytics and attribution, building your own dashboards, challenging what a number actually means, and designing tests that answer the question rather than decorate a decision that's already been made.
Hands-on paid media execution across dev-native surfaces such as paid search, paid social (including Reddit and X), newsletter sponsorships, YouTube, and developer ad networks.
The ability to market to developers without sounding like marketing, reading the newsletters they read, understanding why most B2B campaigns fall flat with this audience, and shipping something genuinely useful.
Experience with SEO and answer-engine optimization for technical audiences.
Nice to Have
A developer background or sufficient coding and coding-agent experience to ship landing pages and instrument experiments yourself.
Experience with SEO and answer-engine optimization for technical audiences.
Why You Will Love Being a Dynatracer
Dynatrace is a leader in unified observability and security. We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance. Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances. You'll get to work at the forefront of innovation with Dynatrace Intelligence—the industry's first agentic operations system. Bringing together deterministic and agentic AI, it helps teams understand what's happening, why it matters, and what to do next— automatically. Over 50% of the Fortune 100 companies are current customers of Dynatrace. Compensation and rewards are determined by company policy and may vary based on candidate experience/education and location. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact careers@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law. To be considered for this position, please upload your resume/CV.