Growth Marketing Manager – Employer Markets

About the role

MedImpact Healthcare Systems, Inc. is looking for extraordinary people to join our team! Because our success is dependent on you; innovative professionals with top notch skills who thrive on opportunity, high performance, and teamwork. We look for individuals who want to work on a team that cares about making a difference in the value of healthcare. At MedImpact, we deliver leading edge pharmaceutical and technology related solutions that dramatically improve the value of health care. We provide superior outcomes to those we serve through innovative products, systems, and services that provide transparency and promote choice in decision making. Our vision is to set the standard in providing solutions that optimize satisfaction, service, cost, and quality in the healthcare industry. We are the premier Pharmacy Benefits Management solution!

The Growth Marketing Manager leads the development and execution of growth marketing strategies targeting the employer segment within the Pharmacy Benefit Manager (PBM) industry. The role requires a deep understanding of the unique factors influencing human resource leaders at large and mid-sized employers as they evaluate and select PBM partners. This position may require domestic travel of up to 15% of the time.

Responsibilities

• Build and execute a comprehensive growth marketing plan focused on employer clients, ensuring alignment with business objectives and market trends.
• Develop and manage multi-channel marketing campaigns tailored to different stages of the employer decision-making funnel, from awareness through retention.
• Analyze market insights to inform campaign strategy, messaging, and channel selection, with a focus on the priorities of decision makers.
• Produce thought leadership content, including webinars, blogs, white papers, and case studies, to position the organization as a trusted resource for employer decision-makers.
• Collaborate closely with sales, product, and analytics teams to optimize campaign performance and ensure cohesive messaging across all employer-facing touchpoints.
• Track, measure, and report on campaign effectiveness, using data-driven insights to refine strategies and demonstrate ROI.

Requirements

BS/BA and 5+ years’ experience or equivalent combination of education and experience, and 2 years' of SME in respective areas.

Skills

• High proficiency in Outlook, Word, Excel, and PowerPoint; Office 365.
• Proven track record of campaign development and execution.
• Deep expertise in the pharmacy benefit industry, with a clear understanding of PBM offerings, value propositions, and the competitive landscape.
• Demonstrated ability to develop and implement marketing strategies targeting employer decision-makers, especially HR leaders.
• Strong analytical skills, including the ability to interpret marketing data and translate insights into actionable plans.
• Exceptional written and verbal communication skills, with the ability to tailor messaging for HR and benefits audiences.
• Collaborative approach, with experience working cross-functionally in a fast-paced environment.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools preferred.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Ability to write speeches and articles using original or innovative techniques or style.
• Ability to effectively present information to top management, public groups, and/or boards of directors.
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