Growth Marketing Manager - Behavioral Health

Key Responsibilities

• Develop and manage digital marketing campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, and other relevant channels.
• Monitor campaign performance and continuously optimize audience targeting, conversion rates, lead generation, and return on investment.
• Analyze marketing data and performance metrics to identify trends, opportunities, and areas for improvement.
• Support SEO, content marketing, and website optimization initiatives to increase visibility and engagement.
• Develop and execute marketing campaigns designed to engage prospective clients, families, caregivers, and community members seeking behavioral health services.
• Drive growth in inquiries, referrals, and admissions through digital marketing, content creation, social media, and targeted outreach initiatives.
• Create messaging and campaigns that support engagement throughout the client journey, from initial awareness through ongoing care.
• Develop marketing initiatives that strengthen relationships with referral partners, healthcare providers, schools, hospitals, community organizations, employers, and payer partners.
• Create materials and campaigns that support business development efforts and increase referral volume across service lines and markets.
• Identify opportunities to expand referral networks and increase organizational visibility within the behavioral healthcare community.
• Collaborate with operational and clinical leaders to support growth initiatives and strategic partnerships.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field required.
• 4+ years of experience in growth marketing, digital performance marketing, GTM (Go-to-Market) Strategy, or related a directly role.
• Healthcare / SaaS experience (Software as a Service) - Experience in high-growth industries required, with behavioral health or telehealth marketing strongly preferred.
• Direct to consumer marketing experience in the healthcare field strongly preferred.
• Demonstrated success developing and executing both B2C and B2B marketing strategies.
• Marketing team leadership experience.
• Experience building referral networks, generating qualified leads, and supporting organizational growth initiatives.
• Knowledge of Google Analytics (GA4), Google Ads, Meta Ads Manager, CRM systems, marketing automation platforms, and SEO best practices.
• Experience measuring and optimizing conversion funnels and customer acquisition strategies.
• Proven experience partnering with social media influencers.
• Experience managing paid advertising campaigns and marketing budgets.
• Strong analytical skills and experience using data to drive marketing decisions.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Why Join Northeast Family Services?

At Northeast Family Services, quality care starts with the people delivering it. We are expanding access to behavioral healthcare services and helping individuals and families connect with support wherever they are. As part of our team, you’ll have the opportunity to shape marketing strategy, influence growth initiatives, strengthen referral partnerships, and help more people access the care they need.

Benefits

• Health, dental & vision
• 3 weeks paid vacation
• 11 paid holidays (including Juneteenth, the day after Thanksgiving, Christmas Eve, and NY Eve.)
• Generous sick time including mental health days
• 401k retirement plan with up to 4% match
• Voluntary short and long-term disability
• Voluntary Life Insurance
• Dependent care savings account
• Longevity award - Monetary bonus and a vacation day annually
• Company provided laptop and cell phone
• Opportunity for professional growth
• Tuition Reimbursement
• Personal cell phone discount

Compensation

Full Time - Salary $110,000 - $120,000