Growth Marketing Manager - Behavioral Health

Key Responsibilities

• Develop and manage digital marketing campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, and other relevant channels.
• Monitor campaign performance and continuously optimize audience targeting, conversion rates, lead generation, and return on investment.
• Analyze marketing data and performance metrics to identify trends, opportunities, and areas for improvement.
• Support SEO, content marketing, and website optimization initiatives to increase visibility and engagement.
• Develop and execute marketing campaigns designed to engage prospective clients, families, caregivers, and community members seeking behavioral health services.
• Drive growth in inquiries, referrals, and admissions through digital marketing, content creation, social media, and targeted outreach initiatives.
• Create messaging and campaigns that support engagement throughout the client journey, from initial awareness through ongoing care.
• Develop marketing initiatives that strengthen relationships with referral partners, healthcare providers, schools, hospitals, community organizations, employers, and payer partners.
• Create materials and campaigns that support business development efforts and increase referral volume across service lines and markets.
• Identify opportunities to expand referral networks and increase organizational visibility within the behavioral healthcare community.
• Collaborate with operational and clinical leaders to support growth initiatives and strategic partnerships.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field required.
• 4+ years of experience in growth marketing, digital performance marketing, GTM (Go-to-Market) Strategy, or related a directly role.
• Healthcare / SaaS experience (Software as a Service) - Experience in high-growth industries required, with behavioral health or telehealth marketing strongly preferred.
• Direct to consumer marketing experience in the healthcare field strongly preferred.
• Demonstrated success developing and executing both B2C and B2B marketing strategies.
• Marketing team leadership experience.
• Experience building referral networks, generating qualified leads, and supporting organizational growth initiatives.
• Knowledge of Google Analytics (GA4), Google Ads, Meta Ads Manager, CRM systems, marketing automation platforms, and SEO best practices.
• Experience measuring and optimizing conversion funnels and customer acquisition strategies.
• Proven experience partnering with social media influencers.
• Experience managing paid advertising campaigns and marketing budgets.
• Strong analytical skills and experience using data to drive marketing decisions.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Must reside in NY, MA, or RI.

Compensation

Full Time - Salary $110,000 - $120,000