Growth Marketing Lead (DTC)

About the role

Our client, a fast-growing consumer skincare and wellness brand, is looking for a Growth Marketing Lead to own the strategy, execution, and performance of its direct-to-consumer business. This is a highly visible leadership role responsible for driving customer acquisition, conversion, retention, and revenue growth across paid media, lifecycle marketing, and ecommerce.

Responsibilities

• Own the digital growth strategy across paid social, paid search, YouTube, and emerging acquisition channels
• Manage media budgets and optimize performance against key metrics including CAC, ROAS, CPA, conversion rate, and customer lifetime value
• Partner with an external media agency to develop, execute, and optimize paid marketing campaigns
• Drive end-to-end growth initiatives across the customer journey, from ad creative and landing pages through retention and repeat purchase
• Collaborate with creative and social teams to develop and scale high-performing UGC and branded content
• Lead testing and optimization efforts focused on improving conversion rate, average order value, and customer lifetime value
• Oversee attribution, analytics, reporting, and performance insights to guide strategic decision-making
• Own lifecycle marketing initiatives, including email and SMS retention programs
• Identify and test new acquisition channels and growth opportunities
• Develop forecasting models and budget allocation strategies to maximize marketing efficiency

Requirements

• Solid experience in growth marketing, performance marketing, ecommerce, or related disciplines
• Proven success scaling direct-to-consumer brands through data-driven acquisition and retention strategies
• Deep expertise across Meta, Google Ads, YouTube, and other performance marketing channels
• Strong understanding of creative testing frameworks, UGC, and conversion-focused marketing
• Experience managing agency partners and cross-functional stakeholders
• Strong analytical skills with the ability to translate performance data into actionable growth strategies
• Experience with Shopify, Klaviyo, attribution platforms, and ecommerce analytics tools
• Ability to balance strategic leadership with hands-on execution when needed
• Experience in beauty, wellness, consumer health, or other DTC consumer categories is a plus, but not required

Why this opportunity

• Own and scale the growth engine for a rapidly expanding consumer brand
• Direct impact on revenue, customer acquisition, retention, and business performance
• High visibility with executive leadership
• Opportunity to build and shape future growth initiatives, team structure, and marketing strategy
• Join a company operating at the intersection of science, innovation, and consumer wellness