Growth Marketing Lead

About the role

NewForm is the creative intelligence company. We help category disruptors like Kalshi, ElevenLabs, Babbel, and others scale paid ads by turning creative into a measurable, repeatable growth system. We oversee $100M+ per year in paid media spend and create thousands of human ads each month, with each ad making our system smarter.

As a Growth Marketing Lead, you will play a key role in leading client relationships, media strategy, and creative performance across several high‑growth accounts. You will oversee forward‑deployed creatives and media buyers to drive efficient spend, scale accounts, and connect media strategy with creative intelligence. This role is primarily client‑facing and strategic, but you should also be able to dive into the weeds, using platform expertise, analytical judgment, and an understanding of creative performance to help clients grow faster and more efficiently.

Responsibilities

• Oversee annual media budgets of $5M–$50M across channels, primarily Meta, TikTok, and Google.
• Lead client relationships and communication, including regular meetings and quarterly business reviews (QBRs).
• Develop cohesive growth strategies with creative at the center of the paid ads program.
• Translate creative performance data into actionable strategy for clients, creative teams, and media buyers.
• Proactively identify optimizations to improve media efficiency and scalability, including work outside the dashboard such as funnel strategy, signal quality, offer testing, and measurement.
• Partner with forward‑deployed creatives and media buyers to turn insights into high‑performing content and scaled spend.

Requirements

• 7+ years of paid media experience, with agency and/or consumer app experience highly preferred.
• At least 2 years of experience in management roles.
• Deep expertise in Meta.
• Experience managing accounts with seven‑figure annual media budgets.
• Strong presentation skills, including the ability to craft compelling decks and communicate clearly in client meetings.
• Strong analytical skills and comfort connecting performance data to strategic recommendations.
• Preferred: deep understanding of mobile advertising, including SKAN, AEM, MMPs, and related measurement systems.

Benefits

• Full‑time, in‑office position in New York City.
• Company‑paid health, dental, and vision insurance.
• $300/month commuter benefit.
• Annual team offsites (recent locations: Tulum, Mexico and Hokkaido, Japan).

Pay

Competitive base salary ranging from $160,000 to $225,000, plus bonus structure, for a total compensation range of $160,000–$450,000 per year.