Growth Marketing Lead

Our client is seeking a growth or demand generation marketer with 4–6 years of experience who has successfully scaled social channels and paid acquisition for technical or gaming audiences. You should be comfortable building strategy and executing tactically, with a track record of measurable growth across multiple channels. Experience in developer tooling, gaming platforms, or marketing to highly technical audiences is a plus. This remote role requires working Pacific or Eastern hours and is open to candidates located in North America.

Responsibilities

• Own growth and reach across all channels, partnering with content to build, execute, and optimize the acquisition playbook.
• Grow the company's social presence: develop the distribution playbook, build audience, and turn social into a compounding acquisition channel.
• Manage and optimize paid acquisition campaigns across Google Ads, YouTube, Reddit, and X to drive efficient user acquisition.
• Own and expand the company's organic search presence end-to-end.
• Develop programs to disseminate community-generated content (Discord, user-created games) to the broader game developer community.
• Build and manage relationships with game developer content creators (YouTubers, LinkedIn voices, X influencers) and incorporate them into campaigns and product launches.
• Bridge the gap between content, product marketing, and growth—ensuring the right content reaches the right audiences through the right distribution channels.
• Gather data, fill measurement gaps, and create whatever is needed to identify early opportunities and improve each piece of the growth playbook.
• Collaborate with sales to support the emerging B2B motion and compound acquisition efforts into revenue.

Requirements

• 3–6 years of experience in growth or demand generation marketing.
• Experience in growth-focused roles targeting a technical ICP (B2C2B or early-stage startup to Series B).
• Managed or optimized paid acquisition campaigns (Google, Reddit, YouTube, X).
• Proven track record growing social channels with measurable results.
• BS in Marketing or a related field.

Nice-to-Have Skills

• Experience owning SEO/AEO funnels end-to-end.

Benefits

• Highly competitive salary.
• Remote-friendly with occasional travel to SF to connect with the team.
• Generous equity participation.
• Clear path to leadership.

By applying to this position, you acknowledge and agree to be represented by LYA Collective for this opportunity.