Growth Marketing Lead

About the role

As our Growth Marketing Lead for Paid Channels, you will own the strategy and day-to-day execution of Found's paid acquisition engine. This isn't a "set it and schedule it" role. You'll be the person who sees the data, forms a hypothesis, tests it, and knows what to do next. Your mission is to ensure every dollar we spend brings in the right customer: the self-employed owner who will activate, engage, and grow with Found.

You'll manage across all paid media: Search, Social, CTV, and emerging channels and work closely with creative, product marketing, and data to build a paid program that's both efficient and brand-aligned.

Responsibilities

• Paid Channel Ownership (60%)
  • Own strategy, execution, and optimization across all paid channels: Google/Bing Search, Meta, Reddit, TikTok, CTV/Streaming, Display.
  • Manage budget allocation across channels to hit CPA, CAC, and activation targets.
  • Build, launch, and iterate on campaigns with a bias toward testing creative, audience, bidding strategy, landing page, and offer.
  • Partner with the creative team to brief, evaluate, and iterate on ad assets; use performance data to guide creative decisions (not just aesthetic ones).
  • Lead audience strategy, including prospecting, lookalike, retargeting, and suppression logic across platforms.
• Measurement & Optimization (20%)
  • Own paid channel reporting: weekly performance reviews, monthly channel recaps, and ongoing anomaly detection.
  • Collaborate with data and analytics to build incrementality measurement frameworks; understand the difference between attributed and causal performance.
  • Manage and improve tracking infrastructure in partnership with engineering, UTMs, pixel health, event-level data quality.
  • Develop a test-and-learn roadmap; document results and share learnings across the team.
• Cross-Functional Collaboration (20%)
  • Partner with product marketing on messaging, landing page strategy, and offer testing.
  • Work closely with the Organic Growth and Brand teams to ensure paid and organic strategies complement rather than cannibalize each other.
  • Contribute to campaign planning for product launches, seasonal pushes, and new segment expansion.

Requirements

• Experience: 8-10+ years in performance marketing, with hands-on experience managing paid campaigns across at least three channels (Search, Social, and one other).
• Channel Depth: You've managed meaningful spend on Google Ads and Meta. You understand bidding mechanics, algorithm behavior, and how to structure campaigns for learning and scale.
• Analytically Rigorous: You're comfortable pulling your own data, identifying what matters, and building the case for what to do next. Proficiency in Google Analytics, Looker, or a comparable BI tool required.
• Creative Intuition: You don't just read the numbers. You understand why one ad outperforms another and can brief creative accordingly. Experience collaborating with a creative team is a plus.
• Measurement Fluency: You understand attribution models, incrementality testing, and the limitations of last-click data. You've worked with or built MMM or geo-lift frameworks is a plus.

Nice to have

• Fintech or Financial Services Experience: Familiarity with compliance constraints in regulated industries. You know what "UDAAP" means and have worked within guardrails.
• Self-Starter: Found is a fast-moving team. You should be someone who flags the problem and brings the solution.

Pay

The anticipated salary range for this role is $170,000 - $230,000. The salary range listed represents the low and high end of the anticipated salary range for this position across all US locations. Within the range, individual pay is determined by several factors including job-related skills, experience, and relevant education or training.

Benefits

• 401K, FSA, and Commuter Benefits: Tax-efficient benefit options alongside competitive base compensation.
• Paid parental leave: 16 weeks of flexible parental leave for new parents.
• Health benefits: Comprehensive medical, dental, and vision benefits; 100% covered for employees, 90% covered for dependents.
• Work anywhere: Found supports fully remote working with offices in SF and NYC.
• Meaningful equity: Industry-competitive equity for all employees.
• Generous vacation policy: Flexible time off for vacations, appointments, and mental health days.