Growth Marketing Lead

We need to output HTML fragment with sections for headings present in posting: About Clients Blackbox? Actually the posting includes sections: About Clients Blackbox (intro), The Opportunity, What You'll Own (with subparts), Requirements, Preferred Experience, How You Work, Benefits. Also maybe "Pay" and "Schedule" not present, so we should not include those sections. Also we need to use

for section headings. Use

• for any list of duties/requirements/benefits, and

  for prose. Do not repeat job title as heading. Do not put Job ID etc. Remove boilerplate. Preserve all substantive info. We need to decide what content goes where. We have: - Intro paragraph: "About Clients Blackbox Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country. We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication." We can put that under an

  About the Company? Actually heading "About Clients Blackbox". Use

  About Clients Blackbox

  then

  ... content. - The Opportunity: heading

  The Opportunity

  then paragraph. - What You'll Own: heading

  What You'll Own

  then subheadings? The posting lists sub-bullets under "Client Strategy & Relationships", "Paid Media Performance", "Copy & Creative Strategy", "Tracking & Funnel Execution". Those could be separate sections or we could keep as subheadings within

  What You'll Own

  but we need to use

  for section headings only. Could treat each subheading as

  but not allowed? The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but we should follow pattern: use

  for sections. Could still use

  for sub-sections but not required. Safer to keep everything under

  What You'll Own

  and then use
  • for each bullet group? But the bullet groups have multiple bullet points each. Could treat each group as a
    with its own heading maybe

    . However instruction didn't forbid other headings; just said use

    for section headings (list). It didn't say you cannot use other heading levels. But to be safe, we can keep each subheading as

    as separate sections: "Client Strategy & Relationships", "Paid Media Performance", "Copy & Creative Strategy", "Tracking & Funnel Execution". However the instruction says "Prefer a few substantive sections over many thin ones." So maybe better to keep under one

    What You'll Own

    and then use
    • for each bullet point, grouping them perhaps with headings inside
    • . But we need to preserve all substantive info; we can embed subheadings as inside
    • . That seems okay. Similarly Requirements: heading

      Requirements

      then list. Preferred Experience: heading

      Preferred Experience

      then list. How You Work: heading

      How You Work

      then paragraph. Benefits: heading

      Benefits

      then list. We should not include Pay or Schedule sections. Now we need to remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. There's none obvious. Now produce HTML fragment. Let's extract content precisely. Intro paragraph: "About Clients Blackbox Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country. We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication." Note there is duplication: "About Clients Blackbox Clients Blackbox". Probably a typo; we should keep as is? The instruction: preserve ALL substantive information; do not invent or summarize away detail. So we keep the text exactly as given, even if duplicated. So we keep "About Clients Blackbox Clients Blackbox is a performance marketing agency...". Now The Opportunity paragraph: "This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager. You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel. You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention." Now What You'll Own: we have bullet groups. Let's extract each bullet point. Under "Client Strategy & Relationships": - Own a portfolio of client accounts and serve as the primary strategic point of contact - Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps - Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls - Translate performance data into clear recommendations and strategic decisions - Build strong client relationships that support retention, renewals, and referrals - Proactively identify and address account risks and opportunities Under "Paid Media Performance": - Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking - Manage budgets, audiences, bid strategies, account structure, and creative testing - Monitor daily performance against cost-per-appointment and other key acquisition metrics - Diagnose underperforming campaigns and determine where changes are most likely to improve results - Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables Under "Copy & Creative Strategy": - Write direct-response ad copy and video sales letter scripts for financial services audiences - Develop hooks, angles, offers, and messaging variations for testing - Use performance data to generate new creative and messaging hypotheses - Collaborate with video editors and provide clear creative direction - Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment Under "Tracking & Funnel Execution": - Set up and troubleshoot tracking, Meta pixels, and conversion events - Configure Calendly integrations, Zapier automations, and lead-routing workflows - Identify and resolve technical issues between advertising platforms and client systems - Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems Now Requirements list: - 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility - Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations - Proven ability to manage campaigns toward defined performance targets while supporting client retention - Strong direct-response copywriting skills, including ad copy and scripts - Experience developing and testing creative concepts, hooks, angles, and messaging - Experience with conversion tracking, pixels, and basic marketing automation - Strong communication, organization, analytical, and problem-solving skills Preferred Experience list: - Financial services marketing - Lead-generation and appointment-setting campaigns - Video sales letter marketing - High-ticket or considered-purchase funnels - Performance marketing agency experience - Direct-response advertising How You Work paragraph: "You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture. You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call." Benefits list: - Paid Time Off, including vacation, sick time, and public holidays - Training & Development - Work From Home - Flexible Schedule - Performance Bonus Now we need to output HTML fragment. We'll structure:

      About Clients Blackbox

      ...intro...

      The Opportunity

      ...

      What You'll Own

      • Client Strategy & Relationships
        • Own a portfolio of client accounts and serve as the primary strategic point of contact
        • Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
        • Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
        • Translate performance data into clear recommendations and strategic decisions
        • Build strong client relationships that support retention, renewals, and referrals
        • Proactively identify and address account risks and opportunities
      • Paid Media Performance
        • Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
        • Manage budgets, audiences, bid strategies, account structure, and creative testing
        • Monitor daily performance against cost-per-appointment and other key acquisition metrics
        • Diagnose underperforming campaigns and determine where changes are most likely to improve results
        • Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
      • Copy & Creative Strategy
        • Write direct-response ad copy and video sales letter scripts for financial services audiences
        • Develop hooks, angles, offers, and messaging variations for testing
        • Use performance data to generate new creative and messaging hypotheses
        • Collaborate with video editors and provide clear creative direction
        • Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
      • Tracking & Funnel Execution
        • Set up and troubleshoot tracking, Meta pixels, and conversion events
        • Configure Calendly integrations, Zapier automations, and lead-routing workflows
        • Identify and resolve technical issues between advertising platforms and client systems
        • Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
      But note we have nested
      • inside
        . That's okay. Alternatively we could avoid nested lists and just use

        with headings and then

        . But nested is fine. Now Requirements:

        Requirements

        • 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
        • Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
        • Proven ability to manage campaigns toward defined performance targets while supporting client retention
        • Strong direct-response copywriting skills, including ad copy and scripts
        • Experience developing and testing creative concepts, hooks, angles, and messaging
        • Experience with conversion tracking, pixels, and basic marketing automation
        • Strong communication, organization, analytical, and problem-solving skills